Reviews

"This overview of political consulting practices in the U.S. and around the world is for anyone interested in what campaigns and why they're structured as they are. Chapters contributed by a team of leading international experts assess the state of the art in political campaiging from message testing to online advocacy and grassroots lobbying. If you wanted one book to get you up to speed on campaign management practices in the U.S., Europe, and Asia, this is the book to get."

--Scott L. Althaus, Unversity of Illinois at Urbana-Champaign

"For readers interested in aspects of contemporary political management, this volume is the perfect place to start. Johnson assembles an A-list of contributors to provide a rich and comprehensive collection of the most up-to-date information about a wide range of topics in applied politics."

--Costas Panagopoulos, Fordham University