The companion site for the new edition of Advanced Theory and Practice in Sport Marketing is now live! Extensive resources for lecturers and students include glossary, self-testing flashcards, MCQs, exam questions and answers, additional case studies, PPT slides and sample syllabus.
Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice...
Published August 12th 2012 by Routledge
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