Featured Book: Sports Publicity

In Sports Publicity, Joe Favorito, former Vice President of Public Relations for the New York Knicks, uses his professional experience to gives a practical overview of all aspects of sports publicity.
Sports Publicity offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organization. Written by Joe Favorito, former Vice President of PR for the New York Knicks, this book offers a diverse look at the various genres of sport...
Published June 19th 2007 by Routledge