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Strategic Operations Management: the new competitive advantage About the book 'The increasingly volatile market conditions that now face many firms around the world are bringing new challenges to operations management. It is now recognised that operational efficiency and effectiveness are critical to gaining and retaining competitive advantage. Survival in these global markets demands far higher levels of agility and responsiveness than was ever the case in the past. Yesterday's model of how to manage operations is now being questioned. New solutions are required as well as a wider view of what constitutes operations strategy and management. Robert Lowson's book breaks new ground in its review of the way in which value is created and differentiation achieved through superior operations strategies. Using appropriate examples and case studies the book brings to life the new ideas that are being adopted by leading organizations. The insights that it provides will guide managers and students in their search for understanding of the concepts and tools that underpin excellence in operations strategies.' Martin Christopher, Professor of Marketing and Logistics and Chair of the Centre for Logistics and Transportation at Cranfield School of Management
July 2002: 246x174: 352pp: illus. 20 tables and 30 line drawings
Hb: 0-415-25654-2 |
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