About the Book

Revealing the Corporation
Perspectives on identity, image, reputation, corporate branding, and corporate-level marketing

An anthology selected and interpreted by John M.T. Balmer, Bradford School of Management, UK and Stephen A. Greyser, Harvard Business School, USA

Foreword by Lord Marshall of Knightsbridge

An international and multidisciplinary collection of works capturing the quintessence of the corporation and its inner and outer manifestations. Drawing on their wide experience, the editors have assembled a portfolio of works from those who practice, as well as those who study and research the area. These will be of interest to anyone studying, analyzing and managing an organization's identity, image, reputation and corporate brand.

The book draws on articles from leading journals in the field and includes important recent articles as well as classics, written by recognised masters of the genre, which still inform current debate and practice.

Key features include:

• insightful commentary from the editors on each section and articles
• discussion and study questions
• case-study sections
• links to other works in the genre.

This book is invaluable to both students and managers who are concerned with comprehending the dimensions of corporate meaning.