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Related Titles
Edited by Bertrand Moingeon and Guillaume Soenen, both at HEC Graduate Business School, France ‘Clients, employees and shareholders need to have a clear understanding of what a firm stands for, what it does and what it tries to achieve. Identity Management ought to be high on the modern corporate leader’s list of priorities. I find this book highly relevant and very useful in dealing with this multifaceted strategic area.’ This book furthers understanding about collective identities by bringing together contributions from various management disciplines. Sixteen scholars from Europe and the US have contributed nine chapters that explore various aspects of collective identities. It includes a balance of theoretical and empirical chapters and presents original empirical data drawn from field research in a variety of settings. Routledge |
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