Lecturer Slides

The following slides are availbe to download as PowerPoint files.

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LECTURE 1: Revealing the Corporation - New Beginnings

LECTURE 2: Revealing the Corporation - An Integrative Framework

LECTURE 3: Identity - the Quintessence of an Organization

LECTURE 4: Organizational Identity

LECTURE 5: Corporate Communications - A Dimension of Corporate Meaning

LECTURE 6: Corporate Image and Corporate Reputation - the other realities

LECTURE 7: The Corporate Brand - An Organization's Covenant

LECTURE 8: Corporate-Level Marketing - Beyond the age of innocence

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