Lecturer Slides

Click on link below to view a downloadable powerpoint visual of each of the 9 lectures.

To download the slides, right click on the desired slide, select 'save target as...', and save in the appropriate directory.

Lecture 1: A Brief History of Strategic Thought

Lecture 2: The Traditional Approach to Managing Corporate Reputation

Lecture 3: The Reputation Paradigm

Lecture 4: The Company as a Brand

Lecture 5: Defending Reputation

Lecture 6: Harmonizing Image and Identity

Lecture 7: Visual Identity

Lecture 8: Reputation and Performance

Lecture 9: Managing the Personality of the Organization

If you are unable to view the slides because you don't have a copy of PowerPoint 2003 you can download PowerPoint Viewer for free from Microsoft . If you're experiencing problems viewing the files and you do have a full copy of PowerPoint 2003 there is a fix available from Microsoft here.