Case-studies

This site contains 5 additional case-studies not included in the original text. The case-studies include discussion topics in addition to an answer guide.

The case-studies are as follows:

• Irn-Bru builds up A.G. Barr sales with fizz in Russia
• Heineken: Marketing strategies within European brewing (entry routes, branding, segmentation, targeting and positioning)
• Strategic Marketing within the world diamond market
• Global success of Hong Kong clothing wholesaler and retailer, Esprit
• The European Connection – Casa Avila

Click on the links below to view each of the 5 case-studies

Irn-Bru
Heineken
World diamond market
Esprit
Casa Avila