Lecturer Slides

Click on the links below to view a downloadable visual of each of the 9 lectures (which relate to each of the 9 chapters in the book).

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Lecture 1: Introduction to International Marketing

Lecture 2: Framework for International Marketing

Lecture 3: European Marketing

Lecture 4: International Marketing Information Systems: Marketing Research

Lecture 5: International Product Development

Lecture 6: International Pricing

Lecture 7: International Promotion

Lecture 8: International Channels of Distribution

Lecture 9: International Marketing Planning and Implementation