About the Book

How can managers tackle complex problems?
How do you encourage innovation?
How do you implement new solutions?
Is creativity the key to management success?

This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case studies and examples from a variety of business situations, Creative Problem Solving for Managers explores a wide range of problem solving theories and techniques, illustrating how these can be used to solve a multitude of management problems.

Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem solving skills of the first edition. Features include:

• Blocks to creativity and how to overcome them
• Key techniques including lateral thinking, morphological analysis and synectics
• Computer assisted problem solving
• Increased coverage of group problem solving techniques
• New website containing in-depth cases and a PowerPoint presentation.

As creativity is increasingly being recognised as a key skill for successful managers, this book will be welcomed as a readable and comprehensive introduction for students and practising managers alike.

Tony Proctor is Professor in Marketing at Chester University College Business School and was formerly a Senior Lecturer in Marketing and Head of the Department of management at Keele University.