Book Jacket

Lecturer Resources

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Chapter 1 CREATIVITY AND ITS IMPORTANCE IN BUSINESS

Chapter 2 BLOCKS TO CREATIVITY

Chapter 3 THEORIES OF CREATIVITY AND THE CREATIVE PROBLEM SOLVING PROCESS

Chapter 4 OBJECTIVE FINDING, FACT FINDING AND PROBLEM FINDING/DEFINITION

Chapter 5 MORPHOLOGICAL ANALYSIS AND RELATED TECHNIQUES

Chapter 6 BRAINSTORMING AND ITS VARIANTS

Chapter 7 LATERAL THINKING AND ASSOCIATED METHODS

Chapter 8 SYNECTICS

Chapter 9 PARADIGM BREAKING TECHNIQUES AND SOME MISCELLANEOUS IDEATION METHODS

Chapter 10 EVALUATION

Chapter 11 IMPLEMENTING IDEAS

Chapter 12 COMPUTER-ASSISTED CREATIVE PROBLEM SOLVING

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