About the Book

Table of Contents

Illustration acknowledgement list
General acknowledgements
Introduction

PART I: KEY CONCEPTS

1 Interpreting media
Case study: Ways of interpreting

2 Narratives
Case study: CSI: Miami and crime fiction

3 Genres and other classifications
Case study: J-Horror and the 'Ring cycle'

4 Institutions
Case study: Television as institution

5 Questions of representation
Case study: Images of migration

6 Ideologies and power
Case study: News

7 Industries
Case study: The major players in the media industries
Case study: The music industry, technology and synergy

8 Audiences
Case study: Selling audiences

9 Advertising and branding
Case study: Celebrity, stardom and marketing

PART II: MEDIA PRACTICES

10 Research
Case study: Researching mobile phone technologies

11 Production organisation

12 Production techniques

13 Distribution
Case study: Contemporary British Cinema

PART III: MEDIA DEBATES

14 Documentary and 'reality TV'

15 Whose globalisation?

16 'Free choices' in a 'free market'

PART IV: REFERENCE

Glossary of key terms
Bibliography
Useful information
Index

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