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About the Book
The Media Student's Book is a comprehensive introduction
for students of media studies. It covers all the key topics in the
area, and provides a detailed, lively and accessible guide to concepts
and debates. This fourth edition, now in colour, has been thoroughly
revised, re-ordered and updated, with many very recent examples
and expanded coverage of the most important issues currently facing
media studies. Structured in four main parts, it addresses key concepts,
media practices, and media debates as well as the resources available
for original research.
Individual chapters include:
- Interpreting media
- Narratives
- Genres and other classifications
- Institutions
- Questions of representation
- Ideologies and power
- Industries
- Audiences
- Advertising and branding
- Research
- Production organisation
- Production techniques
- Distribution
- Documentary and 'reality TV'
- Whose globalisation?
- 'Free choices' in a 'free market'?
Chapters are supported by case studies which include:
- Ways of interpreting
- CSI: Miami and crime fiction
- J-Horror and the Ring cycle
- Television as institution
- Images of migration
- News
- The major players in the media industries
- The music industry, technology and synergy
- Selling audiences
- Celebrity, stardom and marketing
- Researching mobile phone technologies
- Contemporary British cinema
The Media Student's Book has been written by two people
experienced in writing, researching and teaching across different
levels of pre-undergraduate and undergraduate study, with an awareness
of the needs of those students. The book is specially designed to
be easy and stimulating to use with:
- marginal terms, definitions, references and even jokes, allied
to a comprehensive glossary
- follow-up activities, suggestions for further reading, useful
websites and resources and a companion website to support the
book
- references and examples from a rich range of media forms, including
advertising, television, films, radio, newspapers, magazines,
photography and the internet.
Life
of the book
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