About the Author
Joseph Turow is the Robert Lewis Shayon Professor of Communication and Associate Dean for Graduate Studies at the University of Pennsylvania's Annenberg School for Communication. He has been described by the New York Times as "probably the reigning academic expert on media fragmentation." He holds a Ph.D. in communications from University of Pennsylvania, where he has taught since 1986. He has also served on the faculty at Purdue University and has lectured at many other universities in the U.S. and around the world.
Turow has published more than 70 articles in scholarly journals and ten books on mass media industries in addition to Media Today. Among those books are Niche Envy: Marketing Discrimination in the Digital Age (MIT Press), Breaking Up America: Advertisers and the New Media World (University of Chicago Press), The Hyperlinked Society (University of Michigan Press), and Playing Doctor (Oxford University Press). He has also written about media and advertising for the popular press, including The Washington Post, the Los Angeles Times, The Boston Globe and the San Francisco Chronicle.
Turow has received two departmental Best Teaching Awards, along with numerous conference-paper awards. He served as elected Chair of the Mass Communication Division of the International Communication Association for four years. Turow edits "The New Media World" book series for the University of Michigan Press and currently serves on the editorial boards of the Journal of Broadcasting and Electronic Media, Poetics, and New Media & Society.