New to This Edition
The most current media text available the 2009 edition of Media Today uses a real-world approach to bring the topic of digital convergence to the forefront. Examples of convergence are presented in each and every chapter to illustrate the real-life ways in which technology is changing media industries - how MySpace has changed the recording and radio industries, how YouTube has changed the television and film industry and much more.
Emphasizes the importance of media literacy by outlining the key principles necessary to understand and the skills required to be media literate citizens. Media literacy is discussed in context in each chapter.
A brand new chapter on the Internet and video games discusses unique characteristics of the Internet and of the digital gaming environment.
Completely updated examples to help illustrate media theories and ideas, new images throughout, and revised charts and graphs with more current findings and statistics, reorganized to make information more easily accessible to students. The call-out-boxes throughout the book have been updated to address the latest issues, trends, and developments in today's media industry.
Case studies now accompany each chapter and ask students to research the media they consume regularly in their everyday lives exploring in depth how mass media moves through the production, distribution, and exhibition processes.
Internet resources added to the end of each chapter connect students to relevant websites to guide them in further study about the topics discussed.
A collection of media study ancillaries designed to help both students and instructors connect with the text includes a comprehensive companion website where students will find dynamic self-quizzes, downloadable podcast study guides, interactive Key Terms flashcards, a regularly updated author blog and more. Instructors will find a complete downloadable Instructor's Manual, an extensive testbank with multiple choice, true/false, and filll-in-the-blank questions for each chapter, PowerPoint slides and access to the author's frequently updated blog. Each copy of the text is also accompanied by a DVD that includes historical video and audio clips as well as footage from relevant media documentaries produced by the Media Education Foundation.
Key Readings in Media Today edited by Brooke Erin Duffy and Joseph Turow is a new anthology of 32 key readings on media, technology and culture designed to supplement Media Today and enrich students' understanding of key issues and controversies in 21st-century media. This anthology can be packaged with Media Today or purchased separately.