Table of Contents
CONTENTS
About the Author
Brief Contents
Full Contents
Feature Topics
Preface
To the Student
PART I: Understanding the Nature of Mass Media
Chapter 1: Understanding Mass Media and the Importance of Media Literacy
Chapter 2: Making Sense of the Media Business
Chapter 3: Formal and Informal Controls on Media Content: Government Regulation, Self-Regulation, and Ethics
Chapter 4: Making Sense of Research on Media Effects and Media Culture
PART II: Media Giants and Cross-Media Activities
Chapter 5: A World of Blurred Media Boundaries
Chapter 6: Understanding the Strategies of Media Giants
PART III: The Print Media
Chapter 7: The Book Industry
Chapter 8: The Newspaper Industry
Chapter 9: The Magazine Industry
PART IV: The Electronic Media
Chapter 10: The Recording Industry
Chapter 11: The Radio Industry
Chapter 12: The Motion Picture Industry
Chapter 13: The Television Industry
Chapter 14: The Internet and Videogame Industries
PART V: Advertising and Public Relations
Chapter 15: The Advertising Industry
Chapter 16: The Public Relations Industry
Epilogue
Notes
Credits
Index