Routledge Handbook of Wine Tourism

Part I: Setting the Scene for Wine Tourism

1. The growth and evolution of global wine tourism

Manoj Kumar Yadav and Saurabh Kumar Dixit

2. Nature and significance of wine tourism: An Australian perspective

Genevieve d'Ament, Anthony J. Saliba and Tahmid Nayeem

3. Conceptualization of a winescape framework

Vander Valduga, Sarah Marroni Minasi, Gui Lohman

4. Contributions of wine routes and trails to wine tourism experiences

Namita Roy and Ulrike Gretzel

5. Regulatory and ethical influences and predicaments of wine tourism development: A case from Nashik, India

Anupama S. Kotur (Kaddi)

6. Exploring co-creation process in the wineries: the relevance of social partner characteristics

Eduardo Moraes Sarmento, Sandra Maria Correia Loureiro and Namércio Cunha

7. Wine tourism in Canada

Zainub Ibrahim, Rémy Tremblay and Fiona McCarthy-Kennedy

8. Key challenges in global wine tourism

Vasco Santos, Paulo Ramos and Bruno Sousa

Part II: Profiling and Segmentation of the Wine Tourism Market

9. Understanding the wine tourism markets

Brian Wong Kee Mun and Khairul Anuar Muhamad

10. Wine tourism and consumer behavior

Roberta Garibaldi, Matthew J. Stone, Erik Wolf and Andrea Pozzi

11. Preferences and characteristics of wine tourists

Lee Kuan-Huei

12. Wine tourism´s institutional framework and governing system: evidence from Portugal and six international reference markets as benchmarks

Alexandre Guedes

13. Wine tourist motivations and perceptions of destination attributes

Brian Kee Mun Wong and Christy Yen Nee Ng

14. Wine consumers’ knowledge of wine and their wine self-confidence in different sales contexts

Alet C Erasmus and Renée van Wyk

15. The emerging wine tourist: perspectives of multicultural, first-time winery visitors

Karen Goodlad and Susan Phillip

16. Senior travelers and wine tourism experience: opportunities of an evolving market segment

Izaskun Zurbitu-Aldama and Adela Balderas - Cejudo

Part III: Wine Tourism as an Instrument for the Regional Development

17. Wine tourism: A story rooted in place

Caroline Morrow

18. Strategies for developing wine tourism destination: the case of the Douro Valley (Portugal)

Eduardo Cândido Cordeiro Gonçalves and Ricardo Jorge da Costa Guerra

19. Wine tourism development: From the host community’s perspective

Shuangyu Xu and Carla Barbieri

20. Winery owners’ perceptions and motivations towards wine tourism: discourses of winery owners in Langhe, Northern Italy

Magali Canovi and Andy Lyon

21. Wine tourism in rural Japan: an integrated development instrument

Chuanfei Wang

22. Wine tourism gentrification: transforming rural agricultural regions in the USA

Shenrui (Demi) Deng, Byron Marlowe, and Robert J. Harrington

23. Role of great wine capitals network in making wine tourism a competitive factor of a territory

Adela Balderas-Cejudo, Jorge García Martín and Lázaro Echegaray Eizaguirre

24. From wine to vermouth: events as guardians of the territory

Francesc Fusté-Forné

Part IV: New Approaches and Practices in Wine Tourism Marketing

25. Marketing destinations through wine tourism - using the example of developing wine tourism in Austria

Stephanie Tischler and Albert F. Stöckl

26. The role of wine festivals in Swedish wine tourism marketing

Olga Rauhut Kompaniets

27. The emergence of a new wine tourism field: entrepreneurial struggles

Jon Sundbo

28. Creative star wine districts: an exploratory research

Pasquale Sasso, Anne Gombault, Fabrice Thuriot and Ludovico Solima

29. Folk wine festivals in Italy: a grassroot strategy for developing wine tourism

Michele F. Fontefrancesco

30. Matching business travel with wine tourism – the case of the Canton of Grisons, Switzerland

Philippa Golding and Thorsten Merkle

31. Memorability, satisfaction, and intention to recommend to others: a segmentation-based study of winery visitors in Australia

Giacomo Del Chiappa, Ester Napolitano and Marcello Atzeni

Part V: Wine Tourism Experience - Management and Sucess Stories

32. Introducing the wine tourism experience (WTE) framework to design the ultimate tourist experience

Wided Batat

33. The staging of wine tourism experiences in Australia

Paul Strickland and Kim M. Williams

34. The taste of experience: the sensitivities of wine tourists

Wagner Otávio Gabardo, Vander Valduga and Marcos Alberto Torres

35. Antecedents, elements, and outcomes of the wine tourism experience at the destination

Gökhan Yılmaz and Ayşe Şahin

36. Multisensory experience of wine tourism

Anthony J. Saliba and Genevieve d’Ament

37. The influence of wine involvement on wine tourism motivations and experiences

Joanna Fountain

38. Wine tasting and appreciation experiences at wineries

Ana Brochado, Maite Sena, Fernando Oliveira

39. The Louise: A luxury wine hotel experience in the vineyards

Sylvie Hertrich, Coralie Haller and Jodie Conduit

40. Markers, benefits, and pitfalls of authenticity in wine tourism: A case study in Melnik, Bulgaria

Ilinka Terziyska

41. Capturing core experiential aspects in winery visitors’ TripAdvisor reviews: Netnographic insights from Santorini and Crete

Georgia Papadopoulou and Maria Alebaki

42. Wine routes and trails Vis-A-Vis wine tourism: experiences and examples from Slovenia

Janez Bogataj

Part VI: Innovations and Technological Advancements in Wine Tourism

43. The role of technology in wine tourism

Roberta Garibaldi

44. Virtual wine tourism experiences

Sandra Maria Correia Loureiro

45. Social media marketing in wine tourism

Ige Pirnar and Aylin Caliskan

46. Branding wine products and wine tourism destinations through e-storytelling: examining contemporary tourism interpretation

Amnaj Khaokhrueamuang

47. Hybrid wine grapes and emerging wine tourism regions

Dan McCole

48. Post COVID-19 developments in the wine tourism sector

Jane Eastham

49. Wine, tourism and the global pandemic: Realising opportunities for new wine markets and experiences

Joanna Fountain, Rory Hill and Nicholas Cradock-Henry

Part VII: Terrior Sustainability and Cultural Constructs in Wine Tourism

50. A sustainable perspective for wine tourism management

Elena S. Rotarou and Humberto Rivas Ortega

51. The fluidity of terroir: the delusion of sustainability and authenticity in wine tourism

Willy Legrand, Clare Hindley, Roland Vogels and Andrea Levis

52. Sustainable wine tourism: the case of natural wines

Camilo Peña-Moreno and Annamma Joy

53. Rural landscapes, culture, and wine tourism

Michelle Thompson and Bruce Prideaux

54. Exploring the role of restaurant wine lists in communicating local sense of place to tourists

Rory Hill and Joanna Fountain

55. Vital elements to foster territorial development based on wine tourism

Maria del Pilar Leal Londoño

56. Integrating wine tourism with rural tourism experience

Keith Mandabach

57. Conclusion: Uncorking The Emerging Realms For Wine Tourism Research

Saurabh Kumar Dixit

Biography

Saurabh Kumar Dixit is Professor and founding Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. His research interests include consumer behavior, gastronomic tourism, and experiential management and Marketing in hospitality and tourism contexts. He has 15 books to his credit, including The Routledge Handbook of Consumer Behavior in Hospitality and Tourism (2017), The Routledge Handbook of Gastronomic Tourism (2019), The Routledge Handbook of Tourism Experience Management and Marketing (2020), Tourism in Asian Cities (2020), Tourism in India: Marketing Perspectives (2021), Consumer Behavior in Hospitality & Tourism (2021), and The Emerald Handbook of Luxury Management for Tourism and Hospitality (2021). Presently he is editing Routledge Handbook of Collaborative Consumption in Tourism and Teaching Cases in Tourism, Hospitality and Events (CABI), to be published in 2022. He can be contacted at [email protected].

'There is a periodic need for review and update of academic fields of study, a task performed admirably by this new Routledge Handbook of Wine Tourism. With seven sections and 57 chapters it is both comprehensive and timely, including a chapter on post-Covid implications. I am particularly pleased to see a wider coverage geographically, for example, India and Japan, and expansion of the field theoretically and methodologically. In addition to traditional themes of wine tourism such as marketing and regional development, readers will gain new insights on experiences - including virtual - sustainability, cultural constructs, social media and other technological developments. The editor summarizes progress and sets a new research agenda to move the field forward.'- Prof. Donald Getz, PhD, Emeritus Professor, The University of Calgary, Canada

'This handbook provides a wide-ranging, multidisciplinary examination of wine tourism. Chapters draw from both established and emerging scholars in the field and span traditional wine tourism destinations and relative newcomers around the world. Topics engage with diverse perspectives and exciting new directions in wine tourism research, from studies of underrepresented winery visitors to the wine tourism developments in the post-COVID-19 environment. This state-of-the-art volume provides essential reading for scholars and students interested in this dynamic area of tourism.' - Prof. Velvet Nelson, PhD, Department of Environmental and Geosciences, Sam Houston State University, Huntsville, Texas, USA

'This handbook is an extensive and multidisciplinary effort to frame the complexity of wine tourism, with an interesting focus on its role to boost regional development, local economy, and community empowerment. 57 up-to-date chapters covering theoretical and practical contents through the contribution of renowned scholars, emerging talented researchers and practitioners. Prof. Saurabh Kumar Dixit, in his 4^th experience as editor of a Routledge Handbook, has been able to set up an outstanding review of the main challenges that wine tourism stakeholders have to face, as well as appropriate methods and tools to address them.' -Prof. Alessio Cavicchi, PhD, Department of Agriculture, Food and Environment, University of Pisa, Pisa, Italy