A Guide to Fundraising at Historically Black Colleges and Universities: An All Campus Approach (Paperback) book cover

A Guide to Fundraising at Historically Black Colleges and Universities

An All Campus Approach

By Marybeth Gasman, Nelson Bowman III

© 2012 – Routledge

180 pages

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About the Book

Winner of the 2012 CASE John Grenzebach Award for Outstanding Research in Philanthropy for Educational Advancement

A Guide to Fundraising at Historically Black Colleges and Universities is a comprehensive, research-based work that brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond. Drawing on data-driven advice from interviews with successful Black college fundraisers and private sector leaders, this book gives practitioners a comprehensive approach for moving away from out-of-date approaches to improve their institutions.

This practical guide includes:

  • An All Campus Approach—Discussion goes beyond alumni fundraising strategies to address the blended role that faculty, administrators, and advancement professionals can play to achieve fundraising success.
  • Practical Recommendations—End-of-chapter suggestions for quick reference, as well as recommendations integrated throughout.
  • Best Practices and Examples—Data-based content to strengthen fundraisers’ understanding of institutional advancement and alleviate uncertainties.
  • Examples of Innovative Approaches—An entire chapter outlining successful innovative fundraising and engagement programs at various institutions.
  • Extensive Appendices—Useful resources related to grant procurement, endowments, alumni giving, enrollment and retention, financial aid, and other helpful HBCU information.

Both newcomers and seasoned professionals in the HBCU fundraising arena will benefit from the compelling recommendations offered in A Guide to Fundraising at Historically Black Colleges and Universities.


Outstanding Published Scholarship winner for the 2012 CASE John Grenzebach Award for Outstanding Research in Philanthropy for Educational Advancement

"Today and for the foreseeable future, our nation needs HBCUs, and what so many HBCUs need is substantially larger and dependable funds. Applause for Gasman and Bowman for their practical and research-based guide to raising such funds."

- Johnnetta Betsch Cole, President Emerita of Spelman College and Bennett College for Women

"All stakeholders interested in the financial viability of their institution—development staff, presidents, trustees, alumni, students, and donors—will gain valuable lessons from this book’s research-based recommendations that can immediately be applied to their operations."

- Karl W. Reid, Senior Vice President of Academic Programs at UNCF (United Negro College Fund)

"This book is rich with strategies, ideas, and examples. The authors offer clear and practical advice based on solid research to help these critically important institutions build strong, comprehensive, and effective fundraising programs."

- John Lippincott, President of the Council for Advancement and Support of Education

Table of Contents

Table of Contents




Chapter One: Taking Inventory

Chapter Two: The Role of the President

Chapter Three: Academic Deans, Faculty, and Student Services Involvement

Chapter Four: Alumni Giving and Engagement

Chapter Five: Engaging Affinity Groups

Chapter Six: Corporate and Foundation Giving

Chapter Seven: Endowment Building

Chapter Eight: Telling a Better Story

Chapter Nine: Innovative Fundraising and Engagement Programs

Chapter Ten: Background on Historically Black Colleges and Universities

Concluding Thoughts


About the Authors

Marybeth Gasman is Professor of Higher Education in the Graduate School of Education at the University of Pennsylvania.

Nelson Bowman III is Director of Development at Prairie View A&M University.

Subject Categories

BISAC Subject Codes/Headings: