A Handbook of Media and Communication Research : Qualitative and Quantitative Methodologies book cover
3rd Edition

A Handbook of Media and Communication Research
Qualitative and Quantitative Methodologies

Edited By

Klaus Bruhn Jensen

ISBN 9781138492929
Published December 30, 2020 by Routledge
528 Pages 56 B/W Illustrations

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Book Description

Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues.

The Handbook comprises three main elements: historical accounts of the development of key concepts and research traditions; systematic reviews of media organizations, discourses, and users, as well as of the wider social and cultural contexts of communication; and practical guidelines with sample studies, taking readers through the different stages of a research process and reflecting on the social uses and consequences of research.

Updates to this edition include:

  • An overview of the interrelations between networked, mass, and interpersonal communication.
  • A new chapter on digital methods.
  • Three chapters illustrating different varieties of media and communication research, including industry–academic collaboration and participatory action research.
  • Presentation and discussion of public issues such as surveillance and the reconfiguration of local and global media institutions.


This book is an invaluable reference work for students and researchers in the fields of media, communication, and cultural studies.

Table of Contents

1 Introduction: The state of convergence in media and communication research

Klaus Bruhn Jensen


2 The humanistic sources of media and communication research

Klaus Bruhn Jensen

3 The social-scientific sources of media and communication research

Michael Meyen


Media organizations

4 The production of entertainment media

Amanda D. Lotz and Horace Newcomb

5 News production

Folker Hanusch and Phoebe Maares

Media texts

6 Analysing news discourse

Darren Kelsey and Lyndon Way

7 Mediated fiction

Kay Richardson

Media users

8 Media effects: Quantitative traditions

Klaus Bruhn Jensen

9 Media reception: Qualitative traditions

Klaus Bruhn Jensen

Media contexts

10 Communication in contexts: Beyond mass-interpersonal and online-offline divides

Klaus Bruhn Jensen

11 The cultural contexts of media and communication

Klaus Bruhn Jensen

12 History, communication, and media

Janice Peck


Empirical research designs

13 Quantitative approaches to media and communication research

Jacob Ørmen

14 The qualitative research process

Klaus Bruhn Jensen

15 Digital methods for media and communication research

Rasmus Helles

16 The complementarity of qualitative and quantitative methodologies in media and

communication research

Klaus Bruhn Jensen

Multiple media, multiple methods

17 Personal media in everyday life: A baseline study

Rasmus Helles

18 Media industries and audience research: An analytic dialogue on the value of


Annette Hill

19 Employing media-rich participatory action research to foster youth voice

Lynn Schofield Clark and Margie Thompson

Communicating research

20 The social origins and uses of media and communication research

Klaus Bruhn Jensen


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Klaus Bruhn Jensen is a professor in the Department of Communication, University of Copenhagen, Denmark. His research centers on communication theory and empirical methodologies as they apply to digital media. Previous publications include Media Convergence (2010) and International Encyclopedia of Communication Theory and Philosophy (2016).


This is a great example of interdisciplinarity at work.

Elihu Katz, Annenberg School of Communication

This new edition offers a historical, philosophical, topical, and methodologica overview that manages to be both deep and wide-ranging. It will be of tremendous use for students and others seeking a better understanding of communication as both a topic and a field.

Nancy Baym, University of Kansas

As society becomes ever more mediated, reliant on and reconfigured by complex and fastchanging digital technologies, academic analysis is urgently in need of fresh thinking. Look no further: this volume offers a wealth of insightful concepts, critical questions and intellectual traditions to revitalise our field. Through a rigorous historical grounding, it simultaneously integrates and yet distinguishes among key approaches to pose a new research agenda for the digital world.

Sonia Livingstone, London School of Economics and Political Science.

A Handbook of Media and Communication Research is a guiding light of interdisciplinarity, arising from both the humanities and the social sciences. Klaus Bruhn Jensen and his stellar co-authors guide us through the various genres of media and communication (news, entertainment, etc.), as well as the effects of interpersonal media, mass media, and everything in-between. They look at how we study the phenomenon (qualitative, quantitative, digital), its cultural and historical dimensions, as well as the position of media industries. The book is a welcome beacon for all students and scholars navigating the current state of media and communication.

Rich Ling, Nanyang Technological University, Singapore