AI for Behavioural Science  book cover
1st Edition

AI for Behavioural Science

  • Available for pre-order. Item will ship after January 31, 2023
ISBN 9781032066691
January 31, 2023 Forthcoming by CRC Press
144 Pages 5 B/W Illustrations

FREE Standard Shipping
USD $59.95

Prices & shipping based on shipping country


Book Description

Artificial Intelligence for Behavioural Science is a concise introduction to emerging concepts and ideas found at the intersection of contemporary behavioural science and artificial intelligence. The book explores how these disciplines interact, change and adapt to one another, and what the implications of such an interaction are for practice and society.

The book begins by exploring the field of machine behaviour, which advocates using behavioural science to investigate artificial intelligence. This perspective is built upon to develop a framework of terminology which treats humans and machines as comparable entities possessive of their own motive power. From here, the notion of artificial intelligence systems becoming choice architects is explored through a series of reconceptualisations. The architecting of choices is reconceptualised as a process of selection from a set of choice architectural designs, while human behaviour is reconceptualised in terms of probabilistic outcomes. The material difference between so-called ‘manual nudging’ and ‘automatic nudging’ (or hypernudging) is then explored. The book concludes with a discussion of who is responsible for autonomous choice architects.

Table of Contents

    1. Human Behaviour and Machine Behaviour. 2. Definitions. 3. The Autonomous Choice Architect. 4. AI Knows Best. 5. Some Concluding Discussions

    View More



    Stuart Mills is a behavioural economist with a background in economics and political economy. His research focuses on nudge theory, personalisation, and digital economy. He is interested in the intersection of technology, data and behavioural science within public policy and finance, as well as the wider political economy implications.