AS Media Studies: The Essential Introduction for AQA is fully revised for the current specification with full colour throughout, over 100 images, new case studies and examples. The authors introduce students step-by-step to the skills of reading media texts, and address key concepts such as genre, representation, media institutions and media audiences as well as taking students through the tasks expected of them to pass the AQA AS Media Studies exam. The book is supplemented with a companion website at www.asmediastudies.co.uk featuring additional activities and resources, further new case studies such as music and sport, clear instructions on producing different media, quizzes and tests.
Areas covered include:
AS Media Studies: The Essential Introduction for AQA clearly guides students through the course and gives them the tips they need to become proficient media producers as well as media analysts.
'Truly excellent! A veritable one-stop shop for those studying A Level Media Studies. Up to date, informative and user-friendly.' – Jo Wilcock, Senior Examiner AQA VCE Media and Communication
'Explanations of the media concepts, cultural terms and theoretical perspectives are clear, concise, well illustrated and accessible to all … the notebook sections offer deeper insights … and the stimulus to engage in more depth with media theories and debates … The section on Media Institutions is the best I've seen.' – Julia Burton, Principal Examiner for Two AQA GCE Media Units
'An ideal coursebook for students and an invaluable planning tool for teachers.' – Les Grafton, A Level Teacher, AQA Subject Advisory Committee
'The book's coverage of the key concepts are simple and easy to read; the liberal and colourful images illustrate the examples effectively and serve to provide an introduction to the basic theories. The engaging layout, quotes and activities all serve to make interesting stimulus material.' – Media Education Association Newsletter
How to Use This Book. Introduction Part 1: Key Concepts 1. Image Analysis 2. Narrative 3. Genre 4. Representation 5. Media Intertextuality 6. Media Ideology 7. Media Audiences 8. Media Institutions Part 2: Investigating Media 9. Broadcast or Film Fiction 10. Documentary and Hybrid Forms 11. Lifestyle 12. News Part 3: Creating Media 13. Production 14. How to Study the Media. Glossary. Bibliography. Figure Acknowledgements. Index