Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice.
Illuminating the development of entrepreneurship, the author also concise introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing.
This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs
‘Full of relevant theory and practical examples of contemporary entrepreneurship, this book is highly recommended.’ – Ian Fillis, Professor of Entrepreneurship, Liverpool John Moores University, UK
1. Introduction 2. Entrepreneurship: Theories and Context 3. The Entrepreneur: Characteristics and Personality 4. Female Entrepreneurship 5. Enterprise Culture 6. Opportunity Recognition 7. Entrepreneurial Strategies
Textbooks are an extraordinarily useful tool for students and teachers, as is demonstrated by their continued use in the classroom and online. Successful textbooks run into multiple editions, and in endeavouring to keep up with developments in the field, it can be difficult to avoid increasing length and complexity.
This series of shortform textbooks offers a range of books which zero-in on the absolute essentials. In focusing on only the core elements of each sub-discipline, the books provide a useful alternative or supplement to traditional textbooks.