Adolescents, Family and Consumer Behaviour: A Behavioral Study of Adolescents in Indian Urban Families, 1st Edition (Hardback) book cover

Adolescents, Family and Consumer Behaviour

A Behavioral Study of Adolescents in Indian Urban Families, 1st Edition

By Harleen Kaur, Chandan Deep Singh


192 pages | 9 B/W Illus.

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Hardback: 9780367408893
pub: 2020-01-20
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This book investigates the impact of adolescents on consumer behaviour in families, particularly in the light of extensive changes in the socio-cultural environment of India. The composition, behaviour, and values of Indian families are unique, and, thus, so are the influences on adolescents. Young people are considered a primary market of customers, equipped with both their own money and that of their parents. This will have resounding impacts upon the shape of the future market.

This book is valuable reading for students and practitioners worldwide.

Table of Contents

1. Introduction; 2. Adolescents' Role in Buying Decision Making; 3. Research Methodology; 4. Data Analysis and Interpretation; 5. Conclusions and Future Scope of Work

About the Authors

Dr Harleen Kaur has been serving as Assistant Professor of Management at Asra Institute of Advanced Studies, Bhawanigarh, Punjab, India since 2013. She completed her PhD in 2019 from Punjabi University, Patiala. She did her MBA in HR from RIMT, Mandi Gobindgarh in 2011. She has published around 15 papers in various international journals and conferences. She has published around 16 books. Earlier, she has served as HR (Executive) at International Farm Fresh Products (India), Ltd., Channo (Bhawanigarh), Punjab, India from 2011 to 2013. Her main research areas are HR, Marketing, Adolescents’ and Family buying decision making. She has worked on software, PSAW, MS-Excel (for AHP, TOPSIS, VIKOR) and MS-office.

Dr Chandan Deep Singh has been serving as an assistant professor in the Department of Mechanical Engineering at Punjabi University, Patiala, Punjab, India since 2011. He completed his PhD in November 2016 from the same institution. His masters of technology in manufacturing systems engineering is from the Sant Longowal Institute of Engineering and Technology in Longowal, Sangrur, Punjab, India, completed in 2011. He completed his bachelor of technology in mechanical engineering in 2009 from Giani Zail Singh College of Engineering and Technology in Bathinda, Punjab, India. He has published around 53 books and guided 55 students for their master of technology thesis. He has published around 100 papers in various international journals and conferences. Presently, 8 students are working under him for their PhD and 1 for his masters of technology. His main research areas are CAD/CAM, production and industrial engineering, and die-casting. He has worked on software, namely CATIA, ProE, Solid Works, PSAW, MS-Excel (for AHP, TOPSIS, VIKOR), AMOS (in PSAW for SEM), and MATLAB.

About the Series

Routledge Focus on Business and Management

The fields of business and management have grown exponentially as areas of research and education. This growth presents challenges for readers trying to keep up with the latest important insights. Routledge Focus on Business and Management presents small books on big topics and how they intersect with the world of business research.

Individually, each title in the series provides coverage of a key academic topic, whilst collectively, the series forms a comprehensive collection across the business disciplines.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / Human Resources & Personnel Management
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Marketing / Research
BUSINESS & ECONOMICS / Strategic Planning