Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families, 1st Edition (Hardback) book cover

Adolescents, Family and Consumer Behaviour

A Behavioural Study of Adolescents in Indian Urban Families, 1st Edition

By Harleen Kaur, Chandan Deep Singh


192 pages | 9 B/W Illus.

Purchasing Options:$ = USD
Hardback: 9780367408893
pub: 2020-01-13
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Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buying decision making is directed in a way that they must act as customers in the society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents’ influence in family’s buying decision-making should be investigated. In comparison to Western society, Indian is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents’ buying decision-making.

This book studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents’ buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.

Table of Contents

1. Introduction; 2. Adolescents' Role in Buying Decision Making; 3. Research Methodology; 4. Data Analysis and Interpretation; 5. Conclusions and Future Scope of Work

About the Authors

Dr Harleen Kaur has been serving as Assistant Professor of Management at Asra Institute of Advanced Studies, Bhawanigarh, Punjab, India since 2013. She completed her PhD in 2019 from Punjabi University, Patiala. She did her MBA in HR from RIMT, Mandi Gobindgarh in 2011. She has published around 15 papers in various international journals and conferences. She has published around 16 books. Earlier, she has served as HR (Executive) at International Farm Fresh Products (India), Ltd., Channo (Bhawanigarh), Punjab, India from 2011 to 2013. Her main research areas are HR, Marketing, Adolescents’ and Family buying decision making. She has worked on software, PSAW, MS-Excel (for AHP, TOPSIS, VIKOR) and MS-office.

Dr Chandan Deep Singh has been serving as an assistant professor in the Department of Mechanical Engineering at Punjabi University, Patiala, Punjab, India since 2011. He completed his PhD in November 2016 from the same institution. His masters of technology in manufacturing systems engineering is from the Sant Longowal Institute of Engineering and Technology in Longowal, Sangrur, Punjab, India, completed in 2011. He completed his bachelor of technology in mechanical engineering in 2009 from Giani Zail Singh College of Engineering and Technology in Bathinda, Punjab, India. He has published around 53 books and guided 55 students for their master of technology thesis. He has published around 100 papers in various international journals and conferences. Presently, 8 students are working under him for their PhD and 1 for his masters of technology. His main research areas are CAD/CAM, production and industrial engineering, and die-casting. He has worked on software, namely CATIA, ProE, Solid Works, PSAW, MS-Excel (for AHP, TOPSIS, VIKOR), AMOS (in PSAW for SEM), and MATLAB.

About the Series

Routledge Focus on Business and Management

The fields of business and management have grown exponentially as areas of research and education. This growth presents challenges for readers trying to keep up with the latest important insights. Routledge Focus on Business and Management presents small books on big topics and how they intersect with the world of business research.

Individually, each title in the series provides coverage of a key academic topic, whilst collectively, the series forms a comprehensive collection across the business disciplines.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / Human Resources & Personnel Management
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Marketing / Research
BUSINESS & ECONOMICS / Strategic Planning