466 pages | 115 B/W Illus.
Today’s food and agribusiness managers operate in a rapidly changing, highly volatile, international, high technology, consumer-focused world. Agribusiness Management helps prepare students and managers for a successful career in this new world of food and fiber production and marketing.
This text uses four specific approaches to help readers develop and enhance their capabilities as agribusiness managers. First, it offers a contemporary focus that reflects the issues that agribusiness managers face today and are likely to face tomorrow. Second, the book presents conceptual material in a pragmatic way with illustrations and examples that will help the reader understand how a specific concept works in practice. Third, the book has a decision-making emphasis, providing contemporary tools that readers will find useful when making decisions in the contemporary business environment. Finally, Agribusiness Management offers a pertinent set of discussion questions and case studies that will allow the reader to apply the material covered in real-world situations.
This fifth edition of Agribusiness Management has been updated throughout and continues to provide students and adult learners with an essential understanding of what it takes to be a successful agribusiness manager in today’s rapidly evolving, highly unpredictable marketplace.
‘This textbook has stood the test of time and is still the gold standard for an introductory textbook on agribusiness management. The book remains practical, hands-on, and easy-to-read. Teachers in a two or four-year program will find this book useful.’ — Dr Michael Boland, University of Minnesota E. Fred Koller endowed professorship in agribusiness management and information technology, USA.
Preface Section One. Agribusiness Management: Scope, Functions, and Tasks 1. The Business of Agribusiness 2. Managing the Agribusiness 3. Economics For Agribusiness Managers Section Two. Agribusiness Management: Organization and Context 4. The Organization of an Agribusiness 5. International Agribusiness Section Three. Marketing Management for Agribusiness 6. Strategic Market Planning 7. The Marketing Mix 8. Marketing Decision Tools For Agribusiness Section Four: Financial Management for Agribusiness 9. Understanding Financial Statements 10. Analyzing Financial Statements 11. Financing the Agribusiness 12. Tools for Evaluating Operating Decisions 13. Tools For Evaluating Investment Decisions Section Five. Operations Management for Agribusiness 14. Production Planning and Management 15. Supply Chain Management for Agribusiness Section Six. Human Resource Management for Agribusiness 16. Managing Organizational Structure 17. Managing Human Resources in Agribusiness