Air Transportation : A Management Perspective book cover
8th Edition

Air Transportation
A Management Perspective

ISBN 9781472436818
Published May 6, 2015 by Routledge
656 Pages

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Book Description

Air Transportation: A Management Perspective by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management. In addition to explaining the fundamentals, the book transports the reader to the leading edge of the discipline, using past and present trends to forecast future challenges and opportunities the industry may face, encouraging the reader to really think about the decisions a manager implements. Written in an easy-to-read, easy-to-understand style, the Eighth Edition modernizes the text focusing on newly emerging management trends, innovative technology, and an increased emphasis on global changes in the industry that will change the future of aviation. New and updated material has been added throughout the text including mini case examples and supplemental presentation materials for each chapter. Air Transportation: A Management Perspective is suitable for almost all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programs, or for self-directed study and continuing personal professional development.

Table of Contents

Part 1 An Introduction to Air Transportation; Chapter 1 The Airline Industry; Chapter 2 Aviation; Chapter 3 Historical Perspective; Chapter 4 Air Transportation; Chapter 5 The General Aviation Industry; Part 2 Structure and Economics of the Airlines; Chapter 6 The Airline Industry; Chapter 7 Economic Characteristics of the Airlines; Part 3 Managerial Aspects of Airlines; Chapter 8 Airline Management and Organization; Chapter 9 Forecasting Methods; Chapter 10 Airline Passenger Marketing; Chapter 11 # Airlines in Social Media, DrBenediktBadanik; Chapter 12 Airline Pricing, Demand, and Output Determination; Chapter 13 Air Cargo, DrRicoMerkert; Chapter 14 Principles of Airline Scheduling; Chapter 15 Fleet Planning; Chapter 16 Airline Labor Relations; Chapter 17 Airline Financing; Part 4 The International Scene; Chapter 18 International Aviation, DrXiaowenFu;

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Dr John Wensveen is Head of the Department of Aviation Technology at Purdue University. In addition to his administrative role, Dr Wensveen is an active researcher and expert speaker with a concentration on the airline start-up process and creation of new business models. He is President and CEO of Airline Visions, an industry leading aviation advisory and futurist firm specializing in business, strategy, and marketing plans for new-entrant and established airlines. Prior to the above role, Dr Wensveen was Partner of the Americas and Executive Vice President, Airline Start-ups, at Mango Aviation Partners responsible for overseeing airline start-up and airline restructuring projects from concept through launch of commercial operations. He was also Managing Director of Ventana Aviation Academy, Mango’s subsidiary training company. Dr Wensveen was Global Head of Airline Services at Radixx International, where he was responsible for building and overseeing the advisory services division. Until June 2010, Dr Wensveen was Dean, School of Aviation, at Dowling College where he was Chief Academic and Administrative Officer for the 120-acre Brookhaven Airport campus. Prior to this role, he held an executive position at InterVISTAS-ga2, where he was responsible for developing international partnership agreements for air carriers worldwide. Dr Wensveen was one of the founding team members of Washington-Dulles based MAXjet Airways, the first US air carrier to receive certification since the events of 9/11. Until March 2005, he was Vice President and Senior Director of International Development. While at MAXjet, he led partnership negotiations and set up of the European infrastructure. From 1999 to 2004, Dr Wensveen was employed as Professor of Airline Management with the College of Business at Embry-Riddle Aeronautical University where he instructed airline management and operations courses. Prior to pursuing graduate studies, Dr Wensveen held various management position


'The essential textbook for business and management commercial aviation programs, providing not only a comprehensive introduction to theory and practice but also the real aspects of airline management.' Airways, July 2008 'Overall, this is a successful examination of airmanship, and a useful attempt to set out defined standards in key areas for learning and development.' The Aerospace Professional, June 2009