© 2011 – Routledge
An Introduction to Political Communication introduces students to the complex relationship between politics, the media and democracy in the United Kingdom, United States and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, NGOs and terrorist organisations make use of the media.
Individual chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organizations at all levels, from grass-root campaigning through to governments and international bodies.
This fifth edition has been revised and updated to include:
"Written in a lucid and articulate manner, the book outlines the key themes for students. The key aspects of political communication are all included and explained in a detailed manner. There are plenty of examples to illustrate the key points." Jacqui Briggs, University of Lincoln, UK
"One of the main strengths of this book is that it is written in a highly accessible style. There is a good balance between academic theory and the more empirical discussion of recent trends in contemporary political communication. The text also provides some valuable historical background on key developments, such as the rise of TV." Paul Smith, De Montfort University, UK
List of illustrations. Preface and Acknowledgements. Preface to the Fifth Edition Part 1: Politics in the Age of Mediation 1. Politics in the Age of Mediation 2. Politics, Democracy and the Media 3. The Effects of Political Communication 4. The Political Media 5. The Media as Political Actors Part 2: Communicating Politics 6. Party Political Communication I: Advertising 7. Party Political Communication II: Political Public Relations 8. Pressure-Group Politics and the Oxygen of Publicity 9. Political Communication in a Globalised World 10. Conclusion: Performance Politics and the Democratic Process. Notes. Bibliography. Index
This series encompasses the broad field of media and cultural studies. Its main concerns are the media and the public sphere: on whether the media empower or fail to empower popular forces in society; media organizations and public policy; political communication; and the role of media entertainment, ranging from potboilers and the human interest story to rock music and TV sport.