An Introduction to Rhetorical Communication: 9th Edition (e-Book) book cover

An Introduction to Rhetorical Communication

9th Edition

By James C Mccroskey

Routledge

352 pages

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Description

An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication.

This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.

Table of Contents

Preface.

I. GETTING STARTED.

1. A Rhetorical Tradition.

2. The Nature of Rhetorical Communication.

3. Stage Fright: A Normal Problem.

II. BASIC THEORY.

4. The Nature of the Receiver: Attitude Formation and Change.

5. Ethos: A Dominant Factor in Rhetorical Communication.

6. The Nature of Persuasive Argument.

7. Nonverbal Communication.

8. Diversity and Culture.

III. MESSAGE PREPARATION AND PRESENTATION.

9. Message Preparation: Preliminary Considerations.

10. Informative Messages.

11. Message Preparation: Invention.

12. Message Preparation: Disposition.

13. Message Preparation: Style.

14. Introducing and Concluding Messages in Rhetorical Communication.

15. Message Preparation: Oral Delivery.

IV. RHETORICAL COMMUNICATION AND SOCIETY.

16. Ethics and Rhetorical Communication.

Author Index.

Subject Index.

About the Author

James C. McCroskey, West Virginia University

Subject Categories

BISAC Subject Codes/Headings:
LAN004000
LANGUAGE ARTS & DISCIPLINES / Communication Studies