Anthropology & Business

Crossing boundaries, innovating praxis

Series Editor:

Both anthropology and business work at the forefront of culture and change. As anthropology brings its concerns with cultural organization and patterns of human behavior to multiple forms of business, a new dynamic of engagement is created. In addition to expanding interest in business as an object of study, anthropologists increasingly hold positions within corporations or work as independent consultants to businesses. In these roles, anthropologists are both redefining the discipline and innovating in industries around the world. These shifts are creating exciting cross-fertilizations and advances in both realms: challenging traditional categories of scholarship and practice, pushing methodological boundaries, and generating new theoretical entanglements. This series advances anthropology's multifaceted work in enterprise, from marketing, design, and technology to user experience research, work practice studies, finance, and many other realms.


Both anthropology and business work at the forefront of culture and change. As anthropology brings its concerns with cultural organization and patterns of human behavior to multiple forms of business, a new dynamic of engagement is created. In addition to expanding interest in business as an object of study, anthropologists increasingly hold positions within corporations or work as independent consultants to businesses. In these roles, anthropologists are both redefining the discipline and innovating in industries around the world. These shifts are creating exciting cross-fertilizations and advances in both realms: challenging traditional categories of scholarship and practice, pushing methodological boundaries, and generating new theoretical entanglements. This series advances anthropology's multifaceted work in enterprise, from marketing, design, and technology to user experience research, work practice studies, finance, and many other realms.

  • Ethnographic Thinking: From Method to Mindset book cover

    Ethnographic Thinking

    From Method to Mindset, 1st Edition

    By Jay Hasbrouck

    This book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the…

    Paperback – 2017-12-11
    Routledge
    Anthropology & Business

  • Design + Anthropology: Converging Pathways in Anthropology and Design book cover

    Design + Anthropology

    Converging Pathways in Anthropology and Design, 1st Edition

    By Christine Miller

    This book explores the evolution of two disciplines, design and anthropology, and their convergence within commercial and organizational arenas. Focusing on the transdisciplinary field of design anthropology, the chapters cover the global forces and conditions that facilitated its emergence, the…

    Paperback – 2017-12-05
    Routledge
    Anthropology & Business

  • Ethics in the Anthropology of Business: Explorations in Theory, Practice, and Pedagogy book cover

    Ethics in the Anthropology of Business

    Explorations in Theory, Practice, and Pedagogy, 1st Edition

    Edited by Timothy de Waal Malefyt, Robert J Morais

    Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to offer vital insights on the subject. This timely collection considers a range of ethical issues in…

    Paperback – 2017-05-02
    Routledge
    Anthropology & Business

  • Intimacy at Work: How Digital Media Bring Private Life to the Workplace book cover

    Intimacy at Work

    How Digital Media Bring Private Life to the Workplace, 1st Edition

    By Stefana Broadbent

    According to some social critics, the digital age involves a retreat into the isolation of intelligent machines. Acclaimed scholar Stefana Broadbent takes another view, that digital technologies allow people to bring their private lives into the often alienating world of work. Through ethnographic…

    Paperback – 2015-10-31
    Routledge
    Anthropology & Business

  • The Magic of Fashion: Ritual, Commodity, Glamour book cover

    The Magic of Fashion

    Ritual, Commodity, Glamour, 1st Edition

    By Brian Moeran

    Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.…

    Hardback – 2015-10-15
    Routledge
    Anthropology & Business

  • The Business of Creativity: Toward an Anthropology of Worth book cover

    The Business of Creativity

    Toward an Anthropology of Worth, 1st Edition

    By Brian Moeran

    How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries,…

    Paperback – 2013-12-15
    Routledge
    Anthropology & Business