A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers.
The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, observation research, while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including:
The text is ideally suited to both undergraduate and graduate courses in mass communication research methods.
Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.
Unit 1: Basic principles of research and a guide to using the book
Unit 2: Basic concepts of research
Unit 3: Scholarly research and the creation of knowledge
Unit 4: Ethical research
Unit 5: Concept explication & measurement
Unit 6: Reliability and validity
Unit 7: Effective measurement
Unirt 8: Sampling
Unit 9: Experiments & Threats to validity
Unit 10: Survey Research
Unit 11: Content analysis
Unit 12: Qualitative research