Applied Communication Research Methods: Getting Started as a Researcher, 2nd Edition (Paperback) book cover

Applied Communication Research Methods

Getting Started as a Researcher, 2nd Edition

By Michael Boyle, Mike Schmierbach


440 pages | 24 B/W Illus.

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pub: 2019-12-13
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A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers.

The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, observation research, while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including:

  • Research in Depth – examples of methods as applied in scholarly research
  • Reflect and React – problems and issues that promote reflection and discussion
  • Voices from Industry – Q&As with professionals working in communication industries
  • End-of-unit activities – exercises that reinforce concepts and content


The text is ideally suited to both undergraduate and graduate courses in mass communication research methods.

Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website:

Table of Contents

Unit 1: Basic principles of research and a guide to using the book

Unit 2: Basic concepts of research

Unit 3: Scholarly research and the creation of knowledge

Unit 4: Ethical research

Unit 5: Concept explication & measurement

Unit 6: Reliability and validity

Unit 7: Effective measurement

Unirt 8: Sampling

Unit 9: Experiments & Threats to validity

Unit 10: Survey Research

Unit 11: Content analysis

Unit 12: Qualitative research

About the Authors

Michael P. Boyle is a Professor in the Department of Communication and Media at West Chester University, USA.

Mike Schmierbach is an Associate Professor in the Donald P. Belisario College of Communications at The Pennsylvania State University, USA.

Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies