Applied Communication Research Methods: Getting Started as a Researcher, 1st Edition (Paperback) book cover

Applied Communication Research Methods

Getting Started as a Researcher, 1st Edition

By Michael Boyle, Mike Schmierbach


424 pages

Look Inside Companion Website
Purchasing Options:$ = USD
Paperback: 9780765642332
pub: 2015-07-06
SAVE ~$13.39
Hardback: 9781138853607
pub: 2015-06-24
SAVE ~$44.00
eBook (VitalSource) : 9781315718644
pub: 2015-06-19
from $33.48

FREE Standard Shipping!


Applied Communication Research Methods: Getting Started as a Researcher demonstrates how to apply concepts to research problems, issues, projects, and questions that communication practitioners face every day. Recognizing that students engage more directly with research methods when they experience research through hands-on practice, authors Michael Boyle and Mike Schmierbach developed this text to demonstrate the relevance of research in professional roles and communication careers.

Along with its distinctive approach to research methods instruction, this text also serves as an enhanced glossary and a superior reference. Students can easily navigate key concepts and terminology, which are linked to practical exercises within the context of the instruction. In-unit activities and features provide numerous opportunities to delve further into topics covered in class, including:

  • Research in Depth – examples of a concept being used in scholarly research
  • Reflect and React – thought-provoking problems and issues that promote reflection and discussion
  • Voices from Industry – Q&As with professionals working in communication industries
  • End-of-unit activities – exercises that reinforce concepts and content

Online resources, including sample syllabi, test banks, and more, are available on the companion website: Communication Research Methods is a concise, engaging work that today’s students and industry practitioners will embrace and keep on-hand throughout their careers.

Table of Contents

Unit 1: A Guide to Using the Book and the Basic Principles of Research

Unit 2: Basic Concepts of Research

Unit 3: Theory and Reading Scholarly Research

Unit 4: Ethical Research

Unit 5: Concept Explication

Unit 6: Reliability and Validity

Unit 7: Effective Measurement

Unit 8: Sampling

Unit 9: Experiments

Unit 10: Survey Research

Unit 11: Content Analysis

Unit 12: Qualitative Research

Unit 13: Qualitative Data Analysis

Unit 14: Descriptive Statistics

Unit 15: Principles of Inferential Statistics

Unit 16: Multivariate Inferential Statistics

Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies


Instructor Resources
To gain access to the instructor resources for this title, please visit the Instructor Resources Download Hub.
You will be prompted to fill out a registration form which will be verified by one of our sales reps.