1st Edition

Applying Color Theory to Digital Media and Visualization

By Theresa-Marie Rhyne Copyright 2017
    206 Pages 139 Color Illustrations
    by CRC Press

    206 Pages
    by CRC Press

    This book provides an overview of the application of color theory concepts to digital media and visualization. It highlights specific color concepts like color harmony and shows how to apply the concept with case study examples and usage of actual online and mobile color tools. Color deficiencies are reviewed and discussed are color tools for examining how a specific color map design will look to someone with the deficiency. Other books on color examine artists' use of color, color management, or color science. This book applies fundamental color concepts to digital media and visualization solutions. It is intended for digital media and visualization content creators and developers.


    • Presents Color Theory Concepts that can be applied to digital media and visualization problems over and over again
    • Offers Comprehensive Review of the Historical Progression of Color Models
    • Demonstrates actual case study implementations of color analyses tools
    • Provides overview of Color Theory and Harmony Analytics in terms of online and mobile analysis tools
    • Teaches the color theory language to use in interacting with color management professionals

    Introduction to Color Models. Review of Color Vision Principals. Defining Color Gamut, Color Spaces and Color Systems. Defining Color Harmony. Analyzing and Modifying with Online and Mobile Color Tools. Case Study Examples of Colorizing. Review of Basic Concepts Covered.


    Theresa-Marie Rhyne is an expert in the field of computer-generated visualization and a consultant who specializes in applying artistic color theories to visualization and digital media. She has consulted with the Stanford University Visualization Group on a color suggestion prototype system, the Center for Visualization at the University of California at Davis and the Scientific Computing and Imaging Institute at the University of Utah on applying color theory to ensemble data visualization.

    "This small book, geared toward a technologically sophisticated audience, covers a vast amount of information on the visualization of color. It includes the history and evolution of theories on color vision and the science of color vision as we understand it today. The more than 100 images of models for the standardization and management of color systems are immersed in 178 pages of text, all to illustrate how color has been used to solve problems that apply to industry and art work. How our eyes interact with light, how we understand color using paint, printer, or digital media, and how our lives are influenced by color depending on context is, as the author writes, complicated.

    The writing is clear and consistent, with names of colors capitalized for emphasis. References are well integrated regarding terms applied to the analysis of color in different contexts. This book will be helpful to readers already engaged in using color through technology in their respective fields."

    - Margot Grallert

    Color Research & Application (Wiley Periodicals Journal)

     "I have attended many of Theresa-Marie’s SIGGRAPH courses on color selection over the years, and have kept each set of her course notes around as references. It is so nice to have everything collected in one easy-to-read, easy-to-store, easy-to-understand book. This is going on my closest-to-my-desk bookshelf!"  

    -Mike Bailey, Oregon State University

    "I found Applying Color Theory to Digital Media and Visualization to be a concise yet thorough resource for explaining the history and development of different color systems and how they should generally be applied.  It is a must-read for new members of my team and is also a great way for anyone to learn about the correct application of color." 

    -Nick Bazarian, X-Rite Pantone