Applying Social Media Technologies in Healthcare Environments: 1st Edition (Paperback) book cover

Applying Social Media Technologies in Healthcare Environments

1st Edition

Edited by Christina Beach Thielst

HIMSS Publishing

196 pages

Purchasing Options:$ = USD
Paperback: 9781938904677
pub: 2014-02-07
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Description

Applying Social Media Technologies in Healthcare Environments provides an indispensable overview of successful use of the latest innovations in the healthcare provider-patient relationship. As professionals realize that success in the business of healthcare requires incorporation of the tools of social media into all aspects of their worlds and recognize the value offered by the numerous media channels, this compendium of case studies from various voices in the field-caregivers, administrators, marketers, patients, lawyers, clinicians, and healthcare information specialists-will serve as a valuable resource for novices as well as experienced communicators.

Written by experienced players in the healthcare social media space and edited with the eye of an administrator, chapters provide insight into the motivation, planning, execution, and evaluation of a range of innovative social media activities. Complete with checklists, tips, and screenshots that demonstrate proven application of various social channels in a range of situations, this will be a valuable tool to maximize opportunities in meeting the challenges of new healthcare demands.

About the Series

HIMSS Book Series

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Subject Categories

BISAC Subject Codes/Headings:
BUS070080
BUSINESS & ECONOMICS / Industries / Service Industries
MED002000
MEDICAL / Administration
MED043000
MEDICAL / Hospital Administration & Care