1st Edition

Artificial Intelligence, Strategic Communicators and Activism

    In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships.

    AI is contributing to inequality, misinformation and environmental damage, among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges, the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice, especially in community and activist strategic communication.

    Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI.

    1 Introduction

    The Nature of AI

    Critical Insights in the Existing Scholarship

    Other Insights in the Existing Scholarship

    Significance, Research Approach, and Scope

    Outline of the Book


    2 Advocating for AI-Driven Threats

    Threats to Communities and Relationships

    Profession-Related Problems

    The Tech Giants, Government and Democracy



    3 From Advocates to Activists

    The Broader Need for Activism in Practice

    Embracing Activism

    Urgently Developing Guardrails



    4 Theory and Practice to Support Activism

    Strategic Communicators’ Suitability for Critical AI Activism

    Theory to Support Activism

    Practice to Support Activism

    Additional Considerations for Strategic Communicator-Activists



    5 Beyond Reactive Ethics

    Unpredictable Contexts for Ethical Questions

    Ethics and Regulatory Interventions

    Trust Issues and AI

    Novel Collaborations to Address Challenges



    6 Conclusion

    Forces Pushing Against Critical AI Activism

    Implications for Policymakers and Organisational Leaders

    Future Research Directions




    Lukasz Swiatek lectures in the School of the Arts and Media at the University of New South Wales in Sydney (Australia). He mainly undertakes research in communication and media studies, higher education, and cultural studies.

    Marina Vujnovic is a professor in the Department of Communication at Monmouth University in West Long Branch, New Jersey (in the United States). Her work explores intersections between journalism and public relations, looking at issues of participation, activism, transparency, and ethics.

    Chris Galloway teaches public relations on the Auckland (Aotearoa New Zealand) campus of Massey University. His research encompasses crisis communication, reputation management, and AI applications and their impacts.

    Dean Kruckeberg (APR, Fellow PRSA) is a professor in the Department of Communication Studies at the University of North Carolina at Charlotte (in the United States). He is the author and co-author of many books, book chapters and articles about public relations, focusing on ethics and global public relations.