Artist Management for the Music Business
Manage Your Career in Music: Manage the Music Careers of Others
- Available for pre-order. Item will ship after March 21, 2022
Managing your career or that of someone else means you need to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career.
Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes.
Updates to this new edition include a new chapter for independent, self-managing artists, expanded and updated sections on networking, social media and streaming. It also includes an important basic introduction to sources for no-cost, reliable data about fans’ use of any artist’s music, geographic locations of those fans, and regularly updated streaming information about any artist’s music used by online streaming services. Market, stream, tour, perform, sell merch – it’s all here.
This book also gives access to resources about artist management and the music business at its companion website, http://www.artistmanagementonline.com.
Table of Contents
List of Figures
List of Tables
Chapter 1 – Artist Management Principles
Chapter 2 – Preparing to Manage
Chapter 3 – Entrepreneurship
Chapter 4 – The Artist Prepares to be Managed
Chapter 5 – Lessons in Artist Management
Chapter 6 – The Indie Artist
Chapter 7 – The Artist Management Contract
Chapter 8 – A Planning Primer for the Artist Manager
Chapter 9 – The Artist as a Business and a Brand
Chapter 10 – Income from Live Performance
Chapter 11 – Income from Songwriting
Chapter 12 – Income from Recording
Chapter 13 – Conducting Business for the Artist
Chapter 14 – Mentors, Coaches and Leaders
Paul Allen is Associate Professor in the Department of Recording Industry at Middle Tennessee State University and co-author of Record Label Marketing, published by Focal Press. He is also a frequent lecturer at other universities on artist management and other music business subjects.