Anyone managing an artist’s career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career.
Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes.
Updates to this new edition include the importance of online streaming to music careers, how anyone can effectively network, tools for successful negotiation, ways to identify and manage income sources, and guidance on the ever-changing social media landscape of the music business.
This book gives access to resources about artist management and the music business at its companion website, http://www.artistmanagementonline.com. There is no login, and the resources are updated regularly.
Table of Contents
1. Professional Artist Management and Its Principles
2. Preparing to Manage
3. Entrepreneurship and Basic Money Management
4. The Artist Prepares to be Managed
5. Lessons in Artist Management
6. The Artist Management Contract
7. A Planning Primer for the Artist Manager
8. The Artist as a Business and a Brand
9. Income from Live Performance
10. Income from Songwriting
11. Income from Recording
12. Conducting Business for the Artist
13. The Artist Career Plan
14. Coaching, Leadership, and Final Advice
Paul Allen is Associate Professor in the Department of Recording Industry at Middle Tennessee State University and co-author of Record Label Marketing, published by Focal Press. He is also a frequent lecturer at other universities on artist management and other music business subjects. His career includes service in the US Air Force, and work in commercial radio and TV, political management, the music business, academia, and as your author.