322 pages | 20 B/W Illus.
Anyone managing an artist’s career needs to be well versed and have a savvy understanding of the moving parts of the music business. You’ll learn how and why those moving parts "move," as well as how to manage and navigate a music-based career.
Artist Management for the Music Business gives you a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes.
Updates to this new edition include the importance of online streaming to music careers, how anyone can effectively network, tools for successful negotiation, ways to identify and manage income sources, and guidance on the ever-changing social media landscape of the music business.
This book gives you access to resources about artist management and the music business at its companion website, http://www.artistmanagementonline.com. There is no login, and the resources are updated regularly.
Chapter 1: Professional Artist Management and Its Principles
Chapter 2: Preparing to Manage
Chapter 3: Entrepreneurship and Basic Money Management
Chapter 4: The Artist Prepares to be Managed
Chapter 5: Lessons in Artist Management
Chapter 6: The Artist Management Contract
Chapter 7: A PlanningPrimer for the Artist Manager
Chapter 8: The Artist as a Business and a Brand
Chapter 9: Income from Live Performance
Chapter 10: Income from Songwriting
Chapter 11: Income from Recording
Chapter 12: Conducting Business for the Artist
Chapter 13: The Artist Career Plan
Chapter 14: Coaching, Leadership, and Final Advice