The chapters included in this component of Assessing Media Education are intended for those who have already developed an assessment plan and identified key student learning outcomes, and who need more information on how to measure the outcomes both indirectly and directly.
Contents: Preface. Introduction to Component 1. W.G. Christ, Introduction-Why Assessment Matters. P. Parsons, Indirect Measures: Institutional Data, Surveys, Interviews, and Advisory Boards. D.A. Grady, Indirect Measures: Internships, Careers, and Competitions. D.E. Tucker,Direct Measures: Examinations. S.O. Irwin,Direct Measures: Embedded "Authentic" Assessment.
R. Donald, Direct Measures: Portfolios. R.C. Moore,Direct Measures: The Capstone Course.
The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.