Attitudes And Persuasion : Classic And Contemporary Approaches book cover
1st Edition

Attitudes And Persuasion
Classic And Contemporary Approaches

ISBN 9780813330051
Published January 26, 1996 by Routledge
335 Pages

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Book Description

This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

Table of Contents

Attitudes and Persuasion -- Foreword -- Preface -- Attitudes and Persuasion -- Introduction to Attitudes and Persuasion -- Conditioning and Modeling Approaches -- The Message-learning Approach -- Judgmental Approaches -- Motivational Approaches -- Attributional Approaches -- Combinatory Approaches -- Self-persuasion Approaches -- Epilog: A General Framework for Understanding Attitude Change Processes

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