Audience Responses To Media Diversification: Coping With Plenty, 1st Edition (e-Book) book cover

Audience Responses To Media Diversification

Coping With Plenty, 1st Edition

Edited by Lee B. Becker, Klaus Schoenbach


394 pages

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First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.


"All of the chapters offer very useful data and insights on audience uses and media penetration….a very solid and informative volume of results and insights on the topic, how audiences respond to increasing diversity in broadcast television, cable television and VCRs."

International Journal of Public Opinion Research

"…a thought-provoking contribution to a new media literature…"

Journal of Broadcasting & Electronic Media

"Becker and Schoenbach have laid an excellent foundation, which I recommend to anyone with an interest in television and horizons wider than his or her country."

Journal of Communication

Table of Contents

Contents: L.B. Becker, K. Schoenbach, When Media Content Diversifies: Anticipating Audience Behaviors. F. Olderaan, N. Jankowski, The Netherlands: The Cable Replaces the Antenna. R. Bouillin-Dartevelle, Belgium: Language Division Internationalized. B. Gunter, The UK: Measured Expansion on a Variety of Fronts. J.M. Wober, The UK: The Constancy of Audience Behavior. U. Johnsson-Smaradgi, Sweden: Opening the Doors--Cautiously. H. Bonfadelli, W. Haettenschwiler, Switzerland: A Multilingual Culture Tries to Keep Its Identity. I. Pailliart, France: Experimenting with Pay TV and Viewdata. E. Noelle-Neumann, R. Schulz, Federal Republic of Germany: Social Experimentation with Cable and Commercial Television. A. Kutteroff, B. Pfetsch, K. Schoenbach, Federal Republic of Germany: Developing the Entertainment Option. P. Martini, G. Mazzoleni, Italy: A Broadcast Explosion. R.W. Blood, Australia: Hollywood Goes Down Under and Out Back. G. Lealand, New Zealand: The VCR Is the Only Alternative. L.B. Becker, P.J. Creedon, R.W. Blood, E.S. Fredin, United States: Cable Eases Its Way into the Household. V.M. Sparkes, J.P. Delbel, United States: Changing Perceptions of Television. K. Schoenbach, L.B. Becker, The Audience Copes with Plenty: Patterns of Reactions to Media Changes.

About the Series

Routledge Communication Series

The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.

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Subject Categories

BISAC Subject Codes/Headings:
LANGUAGE ARTS & DISCIPLINES / Communication Studies