This book is the first real inside look at the business of professional audio recording, which fuels a multibillion dollar global music industry. Industry pioneer Chris Stone, founder of the legendary Record Plant, provides hard-earned business strategies, guidelines, and advice on every aspect of launching and managing a professional audio recording business. This book is for every audio profit center - from the project studio in the garage to the multi-room diversified recording facility. With 30 years of practical business experience, Mr. Stone reveals the secrets of profitable survival in the pro audio world of today and tomorrow.
Why be a player in the professional audio recording industry? What is the attraction and potential payoff? How big an operation are you contemplating? To succeed, one must categorize the various types and sizes of pro audio facilities and their customer bases. It is also essential to understand creative management, marketing, promotion, and the modern economics of pro audio. The professional of tomorrow anticipates recording for new media and is prepared for diversification. All of these issues and more are addressed in this book.
Table of Contents
Rock and Roots; Going Global - The New Realities; Creating and Maintaining Success; Diversify or Die; Creative Marketing and Promotion; Financial Concerns; Sound Economics; The Importance of Conventions; Efficient Facility Management; The Sound of Money; Epilogue: Woodstock '94 - A Major Pro Audio Case History
"Audio Recording for Profit is the first real inside look at the specialized business of professional audio recording, which fuels a multibillion-dollar global music industry." Pro Sound News January 2000
"Intelligent, accessible and comprehensive, this book is literally indispensable to anyone hoping to survive the treacherous waters of the audio recording industry", stated Will Ackerman, founder, Windham Hill Records, Imaginary Road Records and owner of Imaginary Road Studios." Pro Sound News, January 2000
"Audio Recording for Profit is a real 'insider' guide to the business of making money from sound recording. Whether you are just seeking to make a bit of a return on your investment in gear bought for your own projects, or have plans to join the ranks of the world's studio elite, this book has something to offer." Sound on Sound, May 2000
"There is no such thing as a 'Handbook For Guaranteed Success' in the studio industry, but if there was, this would be it! Above all, this is an intelligent book, full of real-world wit and wisdom" - Sound on Sound, May 2000
"Brisk and clearly written, the book offers many no nonsense suggestions on thriving in the always fickle recording business. They range from the general - knowing how to find and manage employees - to the minutely specific. It includes examples of forms that can be found and/or computer-created to make your studio run smoothly. It also provides a cogent overview of the current state of the industry". - Mix Magazine