Authorship as Promotional Discourse in the Screen Industries: Selling Genius, 1st Edition (Hardback) book cover

Authorship as Promotional Discourse in the Screen Industries

Selling Genius, 1st Edition

By Leora Hadas


224 pages | 2 B/W Illus.

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Hardback: 9780367356514
pub: 2020-05-26
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This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.

The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries.

The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion.

Table of Contents

Chapter One: The author in promotion; Chapter Two: Into the authorship matrix: Promotional authorship in the franchise blockbuster; Chapter Three: ‘Starry-eyed, tough-as-nails’: The television showrunner as auteur and as brand; Chapter Four: Opening the branding bottleneck: New models of promotional authorship; Chapter Five: Welcome to the team: promotional authorship in the video game industry; Chapter Six: Conclusion: The undying author

About the Author

Dr. Leora Hadas is an Assistant Professor at the Department of Cultural, Media and Visual Studies at the University of Nottingham. Her research has been published in Cinema Journal and Critical Studies in Media Communication. Research interests include media industries and production cultures, promotion and paratexts, and sustainability in media production

About the Series

Routledge Studies in Media and Cultural Industries

This series highlights recent scholarship in the study of media and cultural industries. Encompassing issues of production, policy, distribution, and consumption, it provides researchers with an essential resource for key ideas, innovations, and debates in the field.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Media Studies