Strategy and Messages for Ensuring Success and Preventing Failures
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Do you ever wonder why an airline’s communication strategy can crash and burn in a crisis? A lack of understanding an acceptable aviation communication strategy can, in this fast world of social media, ruin a company’s credibility in the aviation industry.
Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures is the first go-to book to reveal to everyone in the aviation industry how to stop an organization’s communication strategy from becoming the tragedy-after-the-tragedy that we’ve seen so often. In such instances, after the media go home, the economic, political, regulatory, and legal effects can linger for years. The strategies and messages in this book show how to prevent this along with the ultimate safety net used by those who have been successful. Readers will learn to prevent catastrophic communication mistakes with strategic templates for a wide array of scenarios, as well as 25 specific techniques that give the actual words to use to deliver the book’s messages.
This book is a must-have for the international aviation business community as a tri-functional induction, training, and reference tool.
Table of Contents
Introduction 1 Introduction to aviation communication – it’s more than you think! 2 Aviation terminology and communication techniques: the basic building blocks and connective tissue 3 The 4-point formula – your absolute safety net 4 The accident investigation process and associated scenarios: who is really in charge? 5 Strategy and messages: establishing the foundation for success or failure – the meat and the bones 6 Controversial questions and answers – situational awareness – dos and don’ts: help to back out of that corner! 7 Communication response worksheets – learning to plan it all before something happens 8 Sample press statements: the accident and beyond with the how and the why 9 Social media and aviation communication: when and when not? 10 Case study – Allegiant Air, FAA, and 60 Minutes 11 Summary of mistakes and countermeasures
Linda J. Tavlin is the president of an international aviation communication consultancy with over 30 years’ experience training organizations on how to deal with controversial audiences. Linda teaches aviation communication in the accident investigation and safety programs at Cranfield University, UK.
"Aviation is not without its fair amount of challenges. Linda provided AirAsia much help and input during the tragedy that struck us in 2014. This is a great book that helps prepare communicators and business leaders in facing the worst. As Linda rightly points out, communication is a thought process and needs to be practised. Just remember to throw in good common sense and moral conscience and you will come out stronger from any situation." — Tony Fernandes, Group CEO, AirAsia Group
"This book provides a unique approach to communication for aviation professionals in not just the investigation process but the everyday workplace. It would be beneficial for all segments of the industry including commercial because it is not public relations but a practical approach to communication that will carry through to many audiences and be the difference between success and failure." — Javier Venegas, CANSO, Regional Director, Latin America and Caribbean Affairs
"SAUDIA has strived to be a ‘Caring Employer’ and that message is written in our mission. That message is getting out because of how we structure our communications. Linda has actually contributed to helping us change how we communicate. Thank you!" — Capt. Ibrahim S Koshy, Chief Operating Officer, Saudi Arabian Airlines