Beauty of Crowdfunding: Blooming Creativity and Innovation in the Digital Era, 1st Edition (Hardback) book cover

Beauty of Crowdfunding

Blooming Creativity and Innovation in the Digital Era, 1st Edition

By Sunghan Ryu


132 pages | 1 B/W Illus.

Purchasing Options:$ = USD
Hardback: 9780367198534
pub: 2019-12-16
eBook (VitalSource) : 9780429243714
pub: 2019-12-09
from $23.98

FREE Standard Shipping!


Crowdfunding is emerging as a new source of financing for creativity and innovation. It promotes the launching and scaling of new projects for different types of creators by providing networked platforms and handy digital tools.

This book provides insight into crowdfunding and how crowdfunding contributes to our communities and society. The book includes an overview of existing discussions across different disciplines, i.e. entrepreneurship, information systems, marketing, and correlates the literature to the best crowdfunding practices.

The book begins with origins, basic notions, and antecedents of crowdfunding. In the main parts, it demonstrates the five distinguished facets of crowdfunding: Creativity, diversity, balance, connection, and change. It also addresses the drawbacks of crowdfunding and subsequent outcomes of crowdfunding success. Finally, it provides a perspective on the future of crowdfunding.


"Beauty of Crowdfunding is very thought provoking. It provides a novel perspective on how crowdfunding promotes creativity and innovation in our business and our lives. Must read for those interested in the new phenomena of crowdfunding. It’s not a only synthesis of the research findings from different disciplines but is also full of wonderful and stimulating stories on the impact of crowdfunding." — Shantanu Dutta, Professor of Marketing and Dave and Jeanne Tappan Chair in Marketing, University of Southern California

Table of Contents


Part 1 About Crowdfunding

1. Crowdfunding: An old story?

2. How crowdfunding works

3. Understanding the foundation of crowdfunding

4. What we know (and don’t know) about crowdfunding

Part 2 Beauty of crowdfunding

5. Creativity

6. Diversity

7. Balance

8. Connection

9. Change

Part 3 Behind crowdfunding

10. Key challenges and drawbacks of crowdfunding

11. What comes next after crowdfunding

Epilogue: Divergence and convergence

About the Author

Sunghan Ryu is Assistant Professor at USC-SJTU Institute of Cultural and Creative Industry in Shanghai Jiao Tong University. His research and teaching focus on IT innovations in cultural and creative domains from a business/management perspective. His current research projects revolve around crowdfunding and its impacts on creativity and innovation. He lives in Shanghai, China with his wife and three daughters.

About the Series

Routledge Frontiers of Business Management

Routledge Frontiers of Business Management is a research series focusing on entrepreneurial, innovative and managerial aspects of business. It aims to provide advanced, cutting-edge work to enrich existing discussion. The book series therefore, will be of interest to those who want to learn more about emerging business trends, key challenges in business management and dynamic models of these key areas.

For more information about this series, please contact Commissioning Editor, Lam Yongling at [email protected]


Learn more…

Subject Categories

BISAC Subject Codes/Headings: