Behavioral economics is everywhere – whether used by governments to shape our judgement and decision making, advertisers and marketers to sell products, or even politicians to sell policies, its insights are important and far-reaching.
Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgements and decisions we make. In seven accessible chapters,the book answers questions like:
With recommended further readings throughout, Behavioral Economics: The Basics is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomics and game theory, and also for professionals looking for an accessible introduction to the topic.
Further online resources may be found at www.behaviouraleconomicsbasics.net
'There are now several books about introductions to behavioral economics. These books tend to put the reader right into the theories and experimental evidence of behavioral economics. The topics include behavioral consumer and producer theory, behavioral macro, and behavioral finance. What makes the Corr and Plagnol text unique is that it covers the economic and psychological theories and evidence of behavioral economics but appeals to a wider audience. It does so by putting the theories and evidence of behavioral economics in the context of the history of economic theory, and ideas from social psychology, and business advertising. It addresses the question of what were the shortcomings of orthodox economic theory which what gave rise to behavioral economics. Comparisons between ECONS and HUMANS are in many chapters.' - Roger Frantz, Professor Emeritus, Dept Economics, San Diego State University, US; and Lecturer, Dept of Psychology, San Diego State University, US. He is Editor of the Journal of behavioral Economics for Policy, and Editor of the Routledge Advances in Behavioral Economics and Finance.
Chapter 1: What is Behavioral Economics and Why is it Important?
Chapter 2: The Ascent and Dissent of Economics
Chapter 3: ECON: Homo Economicus
Chapter 4: HUMAN: More Homer (Simpson) than Homo Economicus
Chapter 5: Manners, Monkeys and Moods
Chapter 6: Nudge: Whys, Ways and Weasels
Chapter 7: Sell! The Commercial (and Political) World of Persuasion
The Basics is a highly successful series of accessible guidebooks which provide an overview of the fundamental principles of a subject area in a jargon-free and undaunting format.
Intended for students approaching a subject for the first time, the books both introduce the essentials of a subject and provide an ideal springboard for further study. With over 50 titles spanning subjects from Artificial Intelligence to Women’s Studies, The Basics are an ideal starting point for students seeking to understand a subject area.
Each text comes with recommendations for further study and gradually introduces the complexities and nuances within a subject.