1st Edition

Big Data Analytics Digital Marketing and Decision-Making

Edited By Kiran Chaudhary, Mansaf Alam Copyright 2023
    262 Pages 22 Color & 4 B/W Illustrations
    by Auerbach Publications

    262 Pages 22 Color & 4 B/W Illustrations
    by Auerbach Publications

    Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes.

    Chapters examining analytics for decision-making cover such topics as:

    • Big data analytics for gathering business intelligence
    • Data analytics and consumer behavior
    • The role of big data analytics in organizational decision-making

    This book also looks at digital marketing and focuses on such areas as:

    • The prediction of marketing by consumer analytics
    • Web analytics for digital marketing
    • Smart retailing
    • Leveraging web analytics for optimizing digital marketing strategies

    Big Data Analytics: Digital Marketing and Decision-Making aims to help organizations increase their profits by making better decisions on time through the use of data analytics. It is written for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce and marketing, big data analytics, and organizational decision-making.

    Chapter 1 Marketing Mode and Survival of the Entrepreneurial Activities of Nascent Entrepreneurs

    Muhammad Nawaz Tunio, Iffat Sabir Chaudhry, Farooq Mughal, and Erum Shaikh

    Chapter 2 The Responsibility of Big Data Analytics in Organization Decision-Making

    Ezeifekwuaba Tochukwu Benedict

    Chapter 3 Decision-Making Model for Medical Diagnosis Based on Some New Interval Neutrosophic

    Hamacher Power Choquet Integral Operators

    Pankaj Kakati and Saifur Rahman

    Chapter 4 Prediction of Marketing by the Consumer Analytics

    C.C. Jayasundara

    Chapter 5 Web Analytics for Digital Marketing

    Srinivas Dinakar Nethi, Venkata Rajasekhar Moturu, and Krishnaveer Abhishek Challa

    Chapter 6 Smart Retailing: A Novel Approach for Retailing Business

    Ghanshyam Parmar

    Chapter 7 Leveraging Web Analytics for Optimizing Digital Marketing Strategies

    Sapna Sood

    Chapter 8 Smart Retailing in Digital Business

    S.R. Mani Sekhar, Tarun Krishnan, Louie Antony, Sandeep B.L., and Siddesh G.M.

    Chapter 9 Business Analytics and Performance Management in India

    Pavnesh Kumar, Siddhartha Ghosh, and Kiran Chaudhary

    Chapter 10 Parameterized Fuzzy Measures Decision-Making Model Based on Preference Leveled Evaluation

    Functions for Best Signal Detection in Smart Antenna

    Seema Khanum, Rajiga S.V., Mathanprasad L., M. Gunasekaran, and Firos A.


    Dr. Kiran Chaudhary is an assistant professor in the Department of Commerce at Shivaji College, University of Delhi. She has 12 years of teaching and research experience. She earned her Ph.D. in Marketing from Kurukshetra University, India. Her areas of research include marketing, human resource management, organizational behavior, and business and corporate law. She is a distinguished student winning various awards of recognition. She is a book author as well as conference and journal paper author.

    Dr. Mansaf Alam is a professor in the Department of Computer Science, Faculty of Natural Sciences, at Jamia Millia Islamia University, New Delhi, India. He has also been a Young Faculty Research Fellow for the Ministry of Electronics and Information Technology in India and editor-in-chief of the Journal of Applied Information Science. As a journal and conference paper author, he conducts research in such areas as big data analytics, machine learning and deep learning, cloud computing, cloud database management systems, object-oriented database systems, information retrieval, and data mining. His other academic activities include: journal reviewer, member of conference program committees, journal editorial board member, and book author.