"The chapters in this volume offer useful case studies, technical roadmaps, lessons learned, and a few prescriptions to �do this, avoid that.'"-From the Foreword by Joe LaCugna, Ph.D., Enterprise Analytics and Business Intelligence, Starbucks Coffee CompanyWith the growing barrage of "big data," it becomes vitally important for organizations to mak
Architecting the Enterprise via Big Data Analytics. Jack and the Big Data Beanstalk: Capitalizing on a Growing Marketing Opportunity. Frontiers of Big Data Business Analytics: Patterns and Cases in Online Marketing. The Intrinsic Value of Data. Finding Big Value in Big Data: Unlocking the Power of High-Performance Analytics. Competitors, Intelligence, and Big Data. Saving Lives with Big Data: Unlocking the Hidden Potential in Electronic Health Records. Innovation Patterns and Big Data. Big Data at the U.S. Department of Transportation. Putting Big Data at the Heart of the Decision-Making Process. Extracting Useful Information from Multivariate Temporal Data. Large-Scale Time-Series Forecasting. Using Big Data and Analytics to Unlock Generosity. The Use of Big Data in Healthcare. Big Data: Structured and Unstructured. Index.