Bringing Value to Healthcare
Practical Steps for Getting to a Market-Based Model
The healthcare sector is on the cusp of sweeping disruption. The hallmarks of the old system—pricing that’s disconnected from outcomes and incentives for treating sickness rather than maintaining health—are no longer sustainable. And yet, after decades of financial success, it’s difficult for most established industry players to grapple with meaningful changes to their business models.
In their latest book, Bringing Value to Healthcare: Practical Steps for Getting to a Market-Based Model, Rita Numerof and Michael Abrams lay out the roadmap to a healthcare system that is accountable for delivering optimal patient outcomes at a sustainable cost.
Based on in-depth research and decades of experience consulting with leading hospitals, insurers, and device and drug manufacturers, Numerof and Abrams provide a market-based approach to addressing the ills of the current healthcare system. In addition to highlighting industry challenges and opportunities, the authors also outline the changes required of consumers, employers, and policy makers to move to a patient-centered model characterized by value, accountability, and transparency.
This is the handbook for payer, provider, pharmaceutical, and medical device executives who are seeking to preserve today’s profitability while positioning their organizations for success in the very different markets of tomorrow. The book’s guidance is illuminated by case studies and each chapter concludes with a self-assessment tool and key questions.
Getting to a new future isn’t easy. But if it can’t be envisioned, it can’t be realized. Bringing Value to Healthcare is that critical first step.
Table of Contents
A Vision for Tomorrow. Whose Agenda Controls Your Healthcare? In the Eye of the Storm: The Role of Consumers and Employers. The Role of Data: Creating an Environment for Change. Redesigning Healthcare Delivery: Hospitals Were Never Meant to Be Destinations of Choice. The Next Chapter in Healthcare Delivery. A Brave New World for Payers. Big Pharma: How to Regain Success. A New Day Is Dawning for Medical Device and Diagnostics Manufacturers. Putting Value at the Center of Healthcare. Creating a Roadmap for Change.
Rita E. Numerof, PhD, president of Numerof & Associates, is an internationally recognized consultant and author with more than 25 years of experience in the field of strategy development and execution, business model design, and market analysis. Her clients have included Fortune 500 companies such as Johnson & Johnson, Eli Lilly, Pfizer, Westinghouse, AstraZeneca, Merck, Abbott Laboratories, major healthcare institutions, payers, and government agencies. The focus of her consulting addresses the challenges of maintaining competitive advantage in highly dynamic and regulated markets. Dr. Numerof graduated magna cum laude from the Honors College, Syracuse University, and received her MSS and PhD from Bryn Mawr College.
Michael N. Abrams, MA, cofounder and managing partner of Numerof & Associates, has served as an internal and external consultant to Fortune 500 corporations, major pharmaceutical and medical device companies, healthcare delivery institutions, the financial services industry, and government agencies for over 25 years. As an adjunct faculty member of Washington University, St. Louis and LaSalle College, School of Business Administration in Philadelphia, Mr. Abrams has taught MBA courses in strategic management, product planning and evaluation, quantitative decision making, and market analysis. Mr. Abrams completed his doctoral work in business policy at St. Louis University. He received his MA from George Washington University in Washington, DC.
"…This important work gets to the heart of the debate unfolding across the country and should serve as a blueprint for healthcare companies seeking to remain relevant..."
—Mark T. Bertolini, Chairman and Chief Executive Officer, Aetna
"…lasting change is really a matter of leadership. In this book, Rita and Michael describe the knowledge and actions needed from the board chair to the department head…"
—Joe Mott, Vice President, Population Health, Intermountain Healthcare
"No one can examine, investigate, study, discuss, and research the myriad of forces and role players in the healthcare arena better than the team of Rita Numerof and Michael Abrams. …a masterpiece for all stakeholders..."
—Robert Z. Gussin, PhD, Retired Vice President for Science and Technology, and
Chief Scientific Officer, Johnson & Johnson
"Bringing Value to Healthcare presciently describes a future where healthcare is hugely changed – and how we are going to get there."
—George C. Halvorson, Chair, Institute for InterGroup Understanding; Retired Chairman and Chief Executive Officer, Kaiser Permanente
"…this book is a must read for C-Suite healthcare executives who want to know how to survive and flourish when the payment models of the past are becoming increasingly obsolete."
—Paul Howard, PhD, Director and Senior Fellow, Center for Medical Progress, Manhattan Institute for Policy Research
"…Open and transparent health care markets are not only possible, but likely. And personal choice and real competition – not bureaucracy and regulation – will drive that transformation. Health policy experts Rita Numerof and Michael Abrams explain what is happening and why."
—Robert E. Moffit, PhD, Center for Health Policy Studies, The Heritage Foundation
"…Numerof and Abrams…illuminate the irresistible market forces that are finally taking the lead