Bursting the Big Data Bubble: The Case for Intuition-Based Decision Making, 1st Edition (Hardback) book cover

Bursting the Big Data Bubble

The Case for Intuition-Based Decision Making, 1st Edition

Edited by Jay Liebowitz

Auerbach Publications

351 pages | 17 B/W Illus.

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pub: 2014-07-25
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Description

As we get caught up in the quagmire of Big Data and analytics, it remains critically important to be able to reflect and apply insights, experience, and intuition to your decision-making process. In fact, a recent research study at Tel Aviv University found that executives who relied on their intuition were 90 percent accurate in their decisions.

Bursting the Big Data Bubble: The Case for Intuition-Based Decision Making focuses on this intuition-based decision making. The book does not discount data-based decision making, especially for decisions that are important and complex. Instead, it emphasizes the importance of applying intuition, gut feel, spirituality, experiential learning, and insight as key factors in the executive decision-making process.

Explaining how intuition is a product of past experience, learning, and ambient factors, the text outlines methods that will help to enhance your data-driven decision-making process with intuition-based decision making. The first part of the book, the "Research Track", presents contributions from leading researchers worldwide on the topic of intuition-based decision making as applied to management.

In the second part of the book, the "Practice Track," global executives and senior managers in industry, government, universities, and not-for-profits present vignettes that illustrate how they have used their intuition in making key decisions.

The research part of the book helps to frame the problem and address leading research in intuition-based decision making. The second part then explains how to apply these intuition-based concepts and issues in your own decision-making process.

Table of Contents

RESEARCH TRACK

Researching Intuition: A Curious Passion; Eugene Sadler-Smith

Feeling Our Way with Intuition; Martin Robson

Stories of Intuition-Based Decisions: Evidence for Dual Systems of Thinking; Cinla Akinci

Heuristic, Intuition, or Impulse: How to Tell the Difference and Why It Is Important to Decision Makers; James Howard

Making Effective Decisions by Integrating: Interaction of Reason and Intuition; Jaana Woiceshyn

Intuition: A Decision Aid in Academe; Lisa A. Burke-Smalley

Capital Decisions in the Retail Industry; Denise Chenger

PRACTICE TRACK

Intuition and Crisis Leadership; Eric J. McNulty, Leonard J. Marcus, and Barry C. Dorn

Intuition: The Competitive Differential for Successful Leaders; Susan K. Neely

Giving Voice to Intuition in Overcoming Moral Distress; Lynn Pasquerella and Caroline S. Clauss-Ehlers

Actively Listening to Better Respond to Health and Development Needs; Tara M. Sullivan

Intuitive and Analytical Decision Making; Donald S. Orkand

QQQ—Delivering Success Through Integration of Quantitative and Qualitative Models or "None of Us Is as Smart as All of Us"; John L. Jacobs

Appendix Named Filipe; Marta Sinclair

Managing Projects as Though People Mattered: Using Soft Skills and Project Management Tools for Successful Enterprise Transformation; David F. Rico

Harness Common Sense for Decision Making; Simon Y. Liu

Ten Commandments of Computer Ethics: A Case Study in Intuition-Based Decision Making; Ramon C. Barquin

Don’t Take It Personal: An Intuitive App roach to a Simple but Delicate Matter; Joan Marques

Let’s Have a Knowledge Conference!; Lesley-Ann Shneier

Coping in a Big Data Environment: Analytics and Alignment with Organizational Change and Learning; David Harper and Ramesh Menon

Solving an Employee Turnover Issue Through Offshore Outsourcing; Andrew Iserson

Why I Continued When Reason and Logic Dictated Otherwise; Melanie P. Cohen

Decision Making: Intuitive, Evidence, or Hybrid Approach?; Michelle Mason

Conquering the "We Don’t Know What We Don’t Know" Dilemma by Connecting People to Experts; Linda Hummel

Intuition: How Experience and Values Helped Create a Successful Career; Rick Smith

Application of Intuition-Based Management in an Administrative Project: An Airport Industry Case (Frankfurt Airport): Dieter H. Früauff and Marion Kahrens

About the Editor

Dr. Jay Liebowitz is the DiSanto Visiting Chair in Applied Business and Finance, Harrisburg University of Science and Technology in Pennsylvania. He was previously the Orkand Endowed Chair of Management and Technology in the Graduate School at the University of Maryland University College and was also a professor in the Carey Business School at Johns Hopkins University.

He was ranked one of the top 10 knowledge management researchers/practitioners out of 11,000 worldwide, and was ranked #2 in KM Strategy worldwide according to the January 2010 Journal of Knowledge Management. At Johns Hopkins University, he was the founding Program Director for the Graduate Certificate in Competitive Intelligence and the Capstone Director of the MS-Information and Telecommunications Systems for Business Program, where he engaged over 30 organizations in industry, government, and not-for-profits in capstone projects.

Prior to joining Hopkins, Dr. Liebowitz was the first Knowledge Management Officer at NASA Goddard Space Flight Center. Before NASA, Dr. Liebowitz was the Robert W. Deutsch Distinguished Professor of Information Systems at the University of Maryland-Baltimore County, Professor of Management Science at George Washington University, and Chair of Artificial Intelligence at the U.S. Army War College.

Dr. Liebowitz is the Founder and Editor-in-Chief of Expert Systems With Applications: An International Journal (Elsevier), which is ranked third worldwide for intelligent systems/AI-related journals, according to the most recent Thomson impact factors. The ESWA Journal had 1.8 million articles downloaded worldwide in 2011. He is a Fulbright Scholar, IEEE-USA Federal Communications Commission Executive Fellow, and Computer Educator of the Year (International Association for Computer Information Systems). He has published over 40 books and a myriad of journal articles on knowledge management, intelligent systems, and IT management. His most recent books are Knowledge Retention: Strategies and Solutions (Taylor & Francis, 2009), Knowledge Management in Public Health (Taylor & Francis, 2010), Knowledge Management and E-Learning (Taylor & Francis, 2011), Beyond Knowledge Management: What Every Leader Should Know (Taylor & Francis, 2012), Knowledge Management Handbook: Collaboration and Social Networking, 2nd ed. (Taylor & Francis, 2012), and Big Data and Business Analytics (Taylor & Francis, 2013). His newest book to be published in February 2014 is titled Business Analytics: An Introduction (Taylor & Francis). In October 2011, the International Association for Computer Information Systems named the "Jay Liebowitz Outstanding Student Research Award" for the best student research paper at the IACIS Annual Conference.

Subject Categories

BISAC Subject Codes/Headings:
BUS042000
BUSINESS & ECONOMICS / Management Science
COM021000
COMPUTERS / Database Management / General
COM032000
COMPUTERS / Information Technology