351 pages | 17 B/W Illus.
As we get caught up in the quagmire of Big Data and analytics, it remains critically important to be able to reflect and apply insights, experience, and intuition to your decision-making process. In fact, a recent research study at Tel Aviv University found that executives who relied on their intuition were 90 percent accurate in their decisions.
Bursting the Big Data Bubble: The Case for Intuition-Based Decision Making focuses on this intuition-based decision making. The book does not discount data-based decision making, especially for decisions that are important and complex. Instead, it emphasizes the importance of applying intuition, gut feel, spirituality, experiential learning, and insight as key factors in the executive decision-making process.
Explaining how intuition is a product of past experience, learning, and ambient factors, the text outlines methods that will help to enhance your data-driven decision-making process with intuition-based decision making. The first part of the book, the "Research Track", presents contributions from leading researchers worldwide on the topic of intuition-based decision making as applied to management.
In the second part of the book, the "Practice Track," global executives and senior managers in industry, government, universities, and not-for-profits present vignettes that illustrate how they have used their intuition in making key decisions.
The research part of the book helps to frame the problem and address leading research in intuition-based decision making. The second part then explains how to apply these intuition-based concepts and issues in your own decision-making process.
Researching Intuition: A Curious Passion; Eugene Sadler-Smith
Feeling Our Way with Intuition; Martin Robson
Stories of Intuition-Based Decisions: Evidence for Dual Systems of Thinking; Cinla Akinci
Heuristic, Intuition, or Impulse: How to Tell the Difference and Why It Is Important to Decision Makers; James Howard
Making Effective Decisions by Integrating: Interaction of Reason and Intuition; Jaana Woiceshyn
Intuition: A Decision Aid in Academe; Lisa A. Burke-Smalley
Capital Decisions in the Retail Industry; Denise Chenger
Intuition and Crisis Leadership; Eric J. McNulty, Leonard J. Marcus, and Barry C. Dorn
Intuition: The Competitive Differential for Successful Leaders; Susan K. Neely
Giving Voice to Intuition in Overcoming Moral Distress; Lynn Pasquerella and Caroline S. Clauss-Ehlers
Actively Listening to Better Respond to Health and Development Needs; Tara M. Sullivan
Intuitive and Analytical Decision Making; Donald S. Orkand
QQQ—Delivering Success Through Integration of Quantitative and Qualitative Models or "None of Us Is as Smart as All of Us"; John L. Jacobs
Appendix Named Filipe; Marta Sinclair
Managing Projects as Though People Mattered: Using Soft Skills and Project Management Tools for Successful Enterprise Transformation; David F. Rico
Harness Common Sense for Decision Making; Simon Y. Liu
Ten Commandments of Computer Ethics: A Case Study in Intuition-Based Decision Making; Ramon C. Barquin
Don’t Take It Personal: An Intuitive App roach to a Simple but Delicate Matter; Joan Marques
Let’s Have a Knowledge Conference!; Lesley-Ann Shneier
Coping in a Big Data Environment: Analytics and Alignment with Organizational Change and Learning; David Harper and Ramesh Menon
Solving an Employee Turnover Issue Through Offshore Outsourcing; Andrew Iserson
Why I Continued When Reason and Logic Dictated Otherwise; Melanie P. Cohen
Decision Making: Intuitive, Evidence, or Hybrid Approach?; Michelle Mason
Conquering the "We Don’t Know What We Don’t Know" Dilemma by Connecting People to Experts; Linda Hummel
Intuition: How Experience and Values Helped Create a Successful Career; Rick Smith
Application of Intuition-Based Management in an Administrative Project: An Airport Industry Case (Frankfurt Airport): Dieter H. Früauff and Marion Kahrens