Business Events: 2nd Edition (e-Book) book cover

Business Events

2nd Edition

By Rob Davidson

Routledge

466 pages | 13 Color Illus. | 46 B/W Illus.

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Description

The dynamic and fast-expanding business events sector plays a vital role in the professional lives of hundreds of millions of people worldwide by providing settings in which they can meet for the purposes of negotiation, deliberation, motivation, the dissemination of knowledge, and the celebration of their greatest career-related achievements.

This book provides a sound practical and theoretical context for the study of this subject by covering, in depth, all categories of business-related events including corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies and SMERF (social, military, educational, religious and fraternal) gatherings.

This new edition has been extensively revised and updated to reflect recent developments in business events, including:

  • Five new chapters on business events destination marketing, knowledge, sustainability, ethics and technology
  • New ‘It’s my job’ voice boxes offering practical insights from people employed in the business events industry
  • A wide range of new case studies illustrating business events throughout the world, including emerging business events destinations such as Russia and the Middle East

Written in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism and hospitality management.

Table of Contents

Chapter 1 An Introduction to Business Events

Chapter 2 Corporate Meetings

Chapter 3 Association Conferences

Chapter 4 SMERF Meetings

Chapter 5 Awards Ceremonies

Chapter 6 Political Meetings

Chapter 7 Incentive Travel

Chapter 8 Exhibitions

Chapter 9 Corporate Hospitality

Chapter 10 Destination Marketing for Business Events

Chapter 11 Business Events Knowledge

Chapter 12 Sustainability for Business Events

Chapter 13 Business Events Ethics

Chapter 14 Business Events Technology

About the Author

Dr Rob Davidson is the Managing Director of MICE Knowledge, a consultancy specialising in research, education and training services for the business events industry. He is also a Visiting Professor in four European universities (Strasbourg, France; Karlsruhe, Germany; Lugano, Switzerland; and Krems, Austria) and he is a Visiting Fellow at the University of Greenwich in London, UK.

Subject Categories

BISAC Subject Codes/Headings:
BUS081000
BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism